Senior Performance Marketing Associate

Weekday (YC W21); Bengaluru; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Weekday (YC W21) in Bengaluru, India is seeking a Senior Performance Marketing Associate to own and optimize paid media campaigns across Meta and Google. The role emphasizes customer acquisition, ROAS, and CAC targets in a fast-paced startup.

You will are responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting, with strong analytical thinking and proactive decision-making required.

Qualifications

• 2+ years hands-on experience managing Meta Ads and Google Ads campaigns with meaningful budgets.
• Experience with D2C brands or performance marketing agencies is preferred.
• Strong understanding of full-funnel marketing, attribution, and optimization.
• GA4 proficiency; Excel/Sheets skills helpful.
• Familiarity with Shopify is a plus.

Responsibilities

• Manage and optimize paid media campaigns across Meta Ads and Google Ads.
• Own end-to-end campaign performance across Meta formats (ASC, Sales, Awareness, Catalog).
• Execute Google Ads across Search, Shopping, PMax, YouTube, Display.
• Monitor budgets toward ROAS and CAC targets.
• Develop and manage full-funnel marketing strategies (TOF, MOF, BOF).
• Conduct testing roadmap for creatives, audiences, bidding, and landing pages.
• Collaborate with creative teams on data-driven briefs and insights.
• Prepare daily, weekly, and monthly performance reports tracing CAC, ROAS, CVR, and AOV.

Skills

Meta Ads

Google Ads

GA4

Performance Marketing

Paid Media Management

Campaign Optimization

Funnel Strategy

ROAS and CAC Optimization

Job description

This role is for one of our clients

Seniority level: Associate level

Min Experience: 2+ years

Location: Bengaluru, Karnataka, India

JobType: full-time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We are looking for a results-driven Senior Performance Marketing Associate to manage and optimize paid media campaigns across Meta and Google. This role offers significant ownership of campaign budgets, performance targets, and business outcomes in a fast-paced startup environment.

The ideal candidate will have hands-on experience managing performance marketing campaigns, driving customer acquisition, optimizing return on advertising spend, and implementing data-driven growth strategies. You will be responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting.

This is a high-accountability role that requires strong analytical skills, attention to detail, independent decision-making, and the ability to deliver measurable results.

Key Responsibilities

• Paid Media Campaign Management
• Own end-to-end campaign performance across Meta Ads and Google Ads
• Manage campaigns across Meta formats, including Advantage+ Shopping Campaigns (ASC), Sales, Awareness, and Catalog campaigns
• Execute Google Ads campaigns across Search, Shopping, Performance Max (PMax), YouTube, and Display
• Manage assigned advertising budgets and work towards defined Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets
• Monitor campaign performance and ensure efficient budget utilization
• Funnel Strategy and Optimization
• Develop and manage full-funnel marketing strategies across Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF)
• Perform daily campaign optimization to improve conversion rates and acquisition efficiency
• Identify and address frequency issues, audience saturation, and creative fatigue at an early stage
• Continuously optimize targeting, bidding strategies, placements, and campaign structures
• Testing and Performance Improvement
• Develop and maintain a structured testing roadmap covering creatives, audiences, bidding strategies, and landing pages
• Conduct systematic experiments to identify high-performing campaign combinations
• Scale successful campaigns quickly and discontinue underperforming initiatives
• Document test results, insights, and learnings to improve future campaign performance
• Creative Collaboration
• Work closely with creative teams to develop data-driven campaign briefs
• Share performance insights and recommendations to improve ad creatives and messaging
• Identify creative opportunities based on audience behaviour, campaign trends, and performance data
• Reporting, Analytics and Tracking
• Prepare insight-driven daily, weekly, and monthly performance reports
• Track key metrics, including CAC, ROAS, Conversion Rate (CVR), and Average Order Value (AOV)
• Reconcile advertising platform data with Shopify performance data
• Manage UTM parameters and maintain accurate campaign tracking
• Identify performance trends, risks, and opportunities through data analysis
• Campaign Execution and Quality Control
• Ensure accurate campaign setup, implementation, and quality assurance
• Maintain error-free execution during regular campaigns and major sale periods
• Document significant campaign changes, optimizations, and restructuring decisions
• Proactively communicate performance risks and provide actionable recovery plans

Required Qualifications

• Minimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns with meaningful advertising budgets
• Experience working with a Direct-to-Consumer (D2C) brand or performance marketing agency is strongly preferred
• Strong understanding of full-funnel marketing, paid media strategy, attribution, and campaign optimization
• Proficiency in Google Analytics 4 (GA4), Microsoft Excel, and Google Sheets
• Familiarity with Shopify is an added advantage
• Strong analytical, problem solving, and decision making skills
• Structured, detail-oriented, and comfortable working under pressure
• Ability to take ownership of campaign outcomes and communicate performance updates proactively

Must-Has Skills

• Meta Ads
• Google Ads
• Google Analytics 4 (GA4)
• Performance Marketing
• Paid Media Management
• Campaign Optimization
• Funnel Strategy
• ROAS and CAC Optimization

Good-to-Have Skills

• Shopify
• D2C Marketing
• Creative Testing
• Attribution and Analytics
• Reddit Ads
• TikTok Ads
• Snapchat Ads
• Criteo
• OTT Advertising

Preferred Experience

• Experience scaling D2C brands through major promotional and sale periods
• Exposure to skincare, beauty, wellness, or other consumer-focused industries
• Experience managing high-budget paid media campaigns and driving measurable customer acquisition growth