Senior Performance marketing lead

Frankfinn; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Frankfinn in Gurugram, India, seeks an experienced Performance Marketing Lead to manage high-budget campaigns across Google, Meta, YouTube, and other platforms. The role requires hands-on technical rigor with GA4, GTM, and CRM integrations, plus strong data analysis using Looker Studio and advanced Excel.

You will translate data into actionable creative briefs for design and video teams, run landing page A/B tests, and collaborate with SEO, Dev, and Design teams to optimize funnel UX.

Qualifications

• 5-8 years hands-on experience managing high-budget performance marketing campaigns (Google Ads, Meta Ads).
• Deep understanding of GA4, GTM (Client and Server-side preferred), and CRM integrations.
• Expert in data analysis and visualization using Looker Studio or advanced Excel.
• Strong ability to translate data into actionable creative briefs for design and video teams.
• Proven experience running landing page A/B tests and improving page speed and user funnel UX.
• Experience leading a performance vertical and mentoring junior digital marketing executives.
• Exposure to Server-Side GTM (Stape.io) and Meta CAPI preferred.
• Familiarity with enterprise programmatic buying (DV360) is a strong plus.

Skills

Google Ads

Meta Ads

YouTube Ads

GTM

GA4

CRM Integrations

Looker Studio

Advanced Excel

Landing Page Testing

Leadership

Education

Bachelor's Degree in Marketing/Business

MBA preferred

Tools

Chrome DevTools

Microsoft Clarity

Hotjar

VWO

GA4

Job description

Required Skills & Qualifications

• Experience: 5- 8 years of hands-on experience managing high-budget performance marketing campaigns (Google Ads, Meta Ads).
• Technical Rigor: Deep, hands-on understanding of GA4, GTM (Client and Server-side preferred), and CRM integrations. You must be able to troubleshoot tracking issues independently using Chrome DevTools (Network Tab/Console).
• Analytical Mindset: Expert proficiency in data analysis and visualization using tools like Looker Studio or advanced Excel.
• Creative & Media Synergy: Strong understanding of short-form video dynamics (Reels, Shorts) and the ability to translate data into actionable creative briefs for the design and video teams.
• CRO & Experimentation: Proven experience running landing page A/B tests and working with development teams to improve page speed and user funnel UX.
• Leadership: Proven experience of managing a performance vertical, mentoring junior digital marketing executives and aligning with cross-functional teams (SEO, Dev, Design).
• Tech Stack: Expert and hands-on experience with Ad Platforms (Google Ads, Meta, YouTube, Snapchat) and worked with platforms like spotify, Analytics (GA4, GTM), CRO Tools (Microsoft Clarity, Hotjar, VWO) and Chrome DevTools for auditing), and Data/Reporting (Looker Studio, Advanced Excel). Ability to integrate tracking with custom/in-house CRM and LMS environments is required, while exposure to Server-Side GTM (Stape.io) and Meta CAPI is highly preferred.
• Programmatic Exposure (Bonus): While day-to-day execution heavily indexes on Meta and Google Ads, familiarity with enterprise programmatic buying (Google DV360) to scale future display and video efforts is a strong plus.

Preferred Candidates :

Experience Required: 5-8 years

Qualification: Bachelors Degree in Marketing, Business, or a related field (MBA preferred).

Location: Gurugram HO (On-Site / Work from Office)