Senior Performance Marketing Executive

Brandshark; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Brandshark Bengaluru is seeking a results-driven Performance Marketing Manager with 3+ years of hands-on experience. You will plan, execute, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads for Lead Generation and E-commerce objectives.

You will manage substantial monthly ad spends, conduct keyword research, and analyze performance via GA4 and dashboards. The role requires strong analytical skills, budget discipline, and team leadership within a digital agency setting.

Qualifications

• 3+ years hands-on experience in Performance Marketing.
• Proven experience managing Lead Generation and E-commerce advertising campaigns.
• Strong expertise in Google Ads, Meta Ads
• Experience managing ad spends of ₹20 Lakhs+ per month for individual client accounts.
• Strong understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Experience with keyword research, audience segmentation, and campaign optimization.
• Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.
• Ability to manage multiple client accounts, budgets, and deadlines effectively.

Responsibilities

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
• Handle and optimize accounts with monthly ad spends of ₹20 Lakhs+ per account.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Analyze campaign performance using GA4 and advertising dashboards.
• Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score.
• Allocate and manage campaign budgets efficiently to maximize returns.
• Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
• Stay updated with latest platform trends, updates, and digital marketing best practices.
• Manage multiple client accounts while ensuring timely execution, reporting, and performance optimization.
• Lead and manage a team of Performance Marketing Executives, providing guidance and review.

Skills

Performance Marketing

Lead Generation

E-commerce advertising

GA4

Data analysis

Budget management

A/B testing

Team leadership

Campaign optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Job description

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
• Handle and optimize accounts with monthly ad spends of ₹20 Lakhs+ per account.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Analyze campaign performance using Google Analytics (GA4) and advertising platform dashboards.
• Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.
• Allocate and manage campaign budgets efficiently to maximize returns.
• Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
• Stay updated with the latest platform trends, updates, and digital marketing best practices.
• Manage multiple client accounts while ensuring timely execution, reporting, and performance optimization.
• Lead and manage a team of Performance Marketing Executives, providing guidance, reviewing campaign performance, and ensuring timely execution.

Requirements

• 3+ years of hands‑on experience in Performance Marketing.
• Proven experience managing Lead Generation and E‑commerce advertising campaigns.
• Strong expertise in Google Ads, Meta Ads,
• Experience managing ad spends of ₹20 Lakhs+ per month for individual client accounts.
• Strong understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Experience with keyword research, audience segmentation, and campaign optimization.
• Strong analytical skills with the ability to interpret campaign data and make performance‑driven decisions.
• Ability to manage multiple client accounts, budgets, and deadlines effectively.
• Prior experience working in a Digital Marketing Agency is preferred.