Senior Performance Marketing Executive

Smartworks; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Smartworks in Bengaluru, India seeks an experienced Performance Marketing Specialist to own and optimize multi-channel campaigns. You will develop strategies, run display programs, and collaborate with sales, product, and creative teams to maximize lead generation and ROI.

The role requires hands-on experience with Google Ads, Meta, LinkedIn, and scripting for automation. You will analyze data, run A/B tests, and stay ahead of industry trends to drive business impact.

Responsibilities

• Channel Management: Own and manage all performance marketing channels including Google Ads, Meta, LinkedIn, and other platforms.
• Strategy Development: Build and execute performance marketing strategies aligned with business goals.
• Integrated Marketing Programs: Design and execute multi-channel programs to target and engage audiences effectively.
• Display Marketing: Develop and manage display campaigns to boost lead generation and brand visibility.
• Analytics & Reporting: Monitor and analyze performance metrics, delivering actionable insights to improve ROI and achieve KPIs.
• Budget Management: Allocate and manage budgets to maximize returns.
• Scripting: Comfortable with Apps Script, Google Ads Scripts, and building AI-driven workflows for performance marketing.
• Collaboration: Partner with sales, product, and creative teams to ensure cohesive execution.
• A/B Testing: Run experiments to continuously improve efficiency and outcomes.
• Market Research: Stay updated on industry trends, tools, and best practices in digital marketing

Job description

Role & responsibilities

• Channel Management: Own and manage all performance marketing channels including Google Ads, Meta, LinkedIn, and other platforms.
• Strategy Development: Build and execute performance marketing strategies aligned with business goals.
• Integrated Marketing Programs: Design and execute multi-channel programs to target and engage audiences effectively.
• Display Marketing: Develop and manage display campaigns to boost lead generation and brand visibility.
• Analytics & Reporting: Monitor and analyze performance metrics, delivering actionable insights to improve ROI and achieve KPIs.
• Budget Management: Allocate and manage budgets to maximize returns.
• Scripting: Comfortable with Apps Script, Google Ads Scripts, and building AI-driven workflows for performance marketing.
• Collaboration: Partner with sales, product, and creative teams to ensure cohesive execution.
• A/B Testing: Run experiments to continuously improve efficiency and outcomes.
• Market Research: Stay updated on industry trends, tools, and best practices in digital marketing