Senior Performance Marketer/ Digital Marketing Specialist

Genxhire Services; India; On-site; INR 3,500,000 - 6,000,000; Full time

Benefits offered by this job

Ownership of performance

Direct data access

Two-brand experience

Job summary

Genxhire Services seeks a senior digital performance marketer to own the two-brand luxury portfolio (The Quarry and Design First). You will architect paid social and search campaigns, skillfully balance lead quality over volume, and lead data-driven optimisation across Meta, Google, GA4, and CRM integrations.

You will manage separate strategies and reporting for each brand, collaborate with creative and content teams, and uphold brand standards while driving measurable demand and high-quality

Qualifications

• Degree in Marketing, Business, Engineering or equivalent quantitative field.
• Google Ads and Meta Blueprint certifications strongly preferred.
• Hands-on capability takes precedence over certification in evaluation.
• 10-12 years of hands-on digital performance marketing experience across multiple brands.
• Experience managing separate paid media campaigns for distinct brands in parallel.
• Luxury/high-consideration categories where lead quality is primary metric.
• Experience evaluating external performance marketing partners.

Responsibilities

• Own paid social and Google Ads for two luxury brands with separate structures and audiences.
• Define and maintain lead quality standards for each brand.
• Plan, brief, and coordinate with designers and writers for brand-specific creatives.
• Build and manage segmentation, audiences, and A/B testing frameworks per brand.
• Monitor, report, and optimise GA4, GTM, Pixel, and landing pages for both brands.
• Develop brand-specific dashboards and reporting (Looker Studio) for senior stakeholders.
• Collaborate with content and SEO teams to build search authority and brand visibility.
• Oversee backlink strategy and online reputation alignment for both brands.

Skills

Audience targeting

Campaign optimization

Lead quality mindset

Analytical thinking

Brand awareness

Education

Marketing/Business degree

Quantitative field (Engineering/Analytics)

Tools

Meta Ads Manager

Google Ads

GA4

Meta Pixel

Google Tag Manager

Google Search Console

Looker Studio

WhatsApp Business / Meta Business Suite

CRM (HubSpot/Zoho)

Excel/Sheets

Job description

The Role:

• This role owns the performance side of digital marketing for both brands - campaign setup, audience architecture, budget management, optimisation, lead quality assessment and reporting across Meta and Google for The Quarry and Design First simultaneously.
• Both brands require the same governing principle: lead quality over lead volume. One qualified UHNI enquiry for either brand is worth more than fifty unqualified form fills.
• Holding this principle - and not abandoning it when data creates pressure toward a simpler metric - is the central requirement of this role.

What would you be required to do-

Paid Social - Meta (Both Brands)

• Build, manage and optimise Meta Ads campaigns for both The Quarry and Design First - distinct campaign structures, distinct audiences, distinct creative briefs, run simultaneously
• Build precision audience targeting for each brand: The Quarry targets architects, design professionals and UHNI clients; Design First targets UHNI homeowners, business families and senior professionals
• Brief the Graphic Designer and Content Writer on ad creative for both brands - hold creative to the correct brand standard before any asset goes live
• Manage separate A/B testing frameworks for each brand - insights from one brand do not automatically transfer to the other Google - Search, Display & Local (Both Brands)
• Manage Google Ads for both brands: keyword strategy, search term performance, campaign structure, bid management and conversion tracking - separately for each
• Manage GMB for both The Quarry and Design First - distinct review strategies, post cadences and local search positioning
• Monitor and report on Google-side metrics for both brands with specificity Analytics, Reporting & Lead Quality
• Own GA4 reporting for both brands - separate dashboards tracking qualified traffic, source quality, engagement depth and lead attribution for each
• Define lead quality standards for both brands - what a qualified lead looks like for The Quarry is different from what it looks like for Design First
• Produce monthly performance reports for both brands - specific, honest and actionable for each
• Maintain and troubleshoot all tracking infrastructure for both brands: Meta Pixel, Google Ads conversion, GTM and GA4 Landing Pages and Funnel
• Own the landing page brief for all paid campaigns for both brands - ensuring landing page communication matches campaign messaging and maintains the correct brand standard for each
• Monitor landing page conversion behaviour for both brands and recommend changes based on data
• Build and optimise lead funnels for each brand - understanding that UHNI purchase cycles are long and the funnel must reflect that for both SEO & Content Visibility
• Manage the SEO programme for both brands: keyword strategy, on-page optimization and backlink quality oversight
• Coordinate with the Content Writer on content that builds search authority alongside brand authority for both brands
• Manage presence on YouTube, Pinterest, GMB and community platforms for both brands - not for volume, but for specific audience discovery purposes
• Oversee all backlink placements for both brands: domain authority, topical relevance and brand alignment assessed before any placement goes live

What skills we are looking for-

Qualifications:

• o Degree in Marketing, Business, Engineering or an equivalent quantitative field
• o Google Ads and Meta Blueprint certifications strongly preferred
• o Hands-on capability takes precedence over certification in evaluation

Experience & Background:

• o 10-12 years of hands‑ons digital performance marketing - has built systems and campaigns end to end for multiple brands or clients simultaneously
• o Demonstrated experience managing separate paid media campaigns for distinct brands or audiences in parallel
• o Meaningful experience in luxury, luxury real estate, luxury hospitality, or high‑consideration purchase categories where lead quality was the primary metric
• o Has managed or evaluated external performance marketing partners - briefing, holding to benchmarks, restructuring where needed
• o Understands brand-safe performance marketing: knows what happens to brand equity when campaigns optimise for volume

Technical requirements

• o Meta Ads Manager - has architected campaign structures, not only managed inherited ones; comfortable running separate account structures for two brands simultaneously
• o Google Ads - full working knowledge for multiple accounts: search terms, keyword strategy, bid structure, quality score interpretation
• o GA4 - sets up goals, builds custom reports and dashboards independently for multiple properties
• o Meta Pixel - conversion event configuration, attribution window management, discrepancy diagnosis across multiple pixels
• o Google Tag Manager - container management, tag setup, trigger configuration, misfires diagnosis
• o Google Search Console - keyword ranking tracking, index status monitoring, technical issue identification
• o Looker Studio - builds and maintains campaign performance dashboards for Founder-level reporting across both brands
• o WhatsApp Business / Meta Business Suite - audience targeting, broadcast management and platform integration
• o CRM - basic working knowledge: HubSpot, Zoho, or equivalent; understanding of lead flow from ad platform to CRM to sales follow-up
• o Excel / Google Sheets - proficient at manipulating raw data exports and building performance trackers for both brands independently

Skills & Qualities:

• o The ability to run distinct performance strategies for two different luxury brands simultaneously - not one strategy applied to two accounts
• o Lead quality obsession - holds that one right enquiry is worth more than fifty wrong ones, and maintains this under reporting pressure
• o Brand awareness - holds the correct creative standard for each brand before briefing and can distinguish between what is right for The Quarry and what is right for Design First
• o Analytical honesty - reports what the data shows for both brands, including when it is negative
• o Diagnostic precision - can identify what a campaign report is actually indicating about audience quality and creative fatigue

Personality - What this Role requires:

• o Analytical yet brand-sensitive - does not treat the brand as a constraint on performance, treats it as a parameter within which good performance is built
• o Calm and disciplined - manages multiple campaign variables across two brands simultaneously without losing clarity
• o Ownership-driven - the data is theirs to own, the problems are theirs to surface, the recommendations are theirs to make
• o Mature communicator - presents performance data to the Founder in plain, honest language across both brands
• o Emotional maturity, ownership and discretion - the baseline operating standard in a founder‑led dual‑brand luxury environment

What we offer

• Full ownership of digital performance for two distinctive luxury brands - strategy, execution and reporting across both
• A brief that demands genuine intelligence: precision targeting two different UHNI audiences with no mass‑market shortcuts
• Direct access to the data, the brand leadership and the commercial context for both businesses
• The professional satisfaction of a role where analytical honesty is valued more than a report that makes the numbers look better than they are Work

Timings

• Monday to Friday: 9:00 AM - 6:00 PM
• Saturday: 10:00 AM - 4:00 PM