Senior Content Writer / Copy Writer

The Quarry; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

The Quarry is seeking a talented Senior Content Writer to manage written communication across its luxury brands. This role emphasizes quality over volume and requires an adept understanding of both brands’ voices.

Your responsibilities will include crafting long-form editorial pieces and managing all content for both brands on social media and websites, ensuring a consistent and high-quality tone throughout.

Applicants should have extensive experience in professional writing, a degree in a relevant field, and familiarity with luxury design and lifestyle vocabulary.

Qualifications

• 10–12 years of professional writing experience, with a portfolio as evidence.
• Documented professional exposure to luxury, architecture, design, and art.
• Strong working knowledge of materials language and interior design vocabulary.

Responsibilities

• Write long-form editorial and social content for The Quarry and Design First.
• Research topics including geological history and design philosophy.
• Develop and maintain the Brand Voice Document.

Skills

Ability to hold two distinct luxury brand voices

Restraint as a skill

Research depth

Editorial instinct

Professional maturity

Emotional maturity

Education

Degree in English, Journalism, Mass Communication, Humanities

Tools

Google Workspace

CMS: WordPress

Content scheduling: Meta Business Suite

SEO context: Semrush or Ahrefs

Project management tools: Notion or Asana

Job description

Senior Content Writer

As a Senior Content Writer, you will manage everything written under both brand names — Instagram captions, long‑form editorial, website copy, campaign narratives, client proposals, product stories, founder notes, video scripts, event communications — is this role's responsibility. The audience for both brands is affluent, design‑literate, and intolerant of noise.

This is not a content production role. Volume is not a metric. One piece of writing that advances either brand is worth more than twenty pieces that merely fill a calendar.

Responsibilities

• Write all long‑form editorial: material origin stories, quarry provenance narratives, geological history features, design philosophy essays — 500 to 1,200 words, with the authority and restraint of a published magazine piece
• Write all organic social content for The Quarry across Instagram, LinkedIn, and Pinterest — precise, restrained, never promotional
• Write and maintain all website copy: collection narratives, product descriptions, and every page that carries The Quarry's brand voice
• Write The Quarry's campaign lines and campaign narratives
• Write long‑form content for Design First: project narratives, client journey stories, designer philosophy pieces, and space descriptions that communicate design intent — warm, personal, and deeply informed
• Write all organic social content for Design First across Instagram, LinkedIn, and Pinterest — warm, design‑led, and personally intimate in register
• Write the founder narrative for Design First: how the design vision, the Carlo Scarpa inspiration, and the Style Test philosophy are expressed as brand language
• Write Design First's campaign concepts and copy — emotional intelligence and warmth that distinguishes the brand from every modular interiors competitor
• Write copy for Meta and Google ad campaigns for both brands — restrained for The Quarry, warmly authoritative for Design First, brand‑led at all times
• Write video scripts and Reel scripts for both brands — brief, precise copy that does not read as scripted on camera
• Develop all email and outreach communications for both brands: client follow‑up, event invitations, private viewing announcements, institutional correspondence
• Write client‑facing proposals and presentation copy for both brands to publication quality
• Write founder communication where required — notes, statements, institutional announcements in the Founder's voice, not a generic brand tone
• Co‑author and maintain a Brand Voice Document for each brand — two separate documents, two distinct standards
• Review all outgoing written communication across both brands and flag — with specific reasoning — when tone or structure is drifting from the correct standard for that brand
• Research with genuine depth: translate unfamiliar territory — geological history, Italian quarrying traditions, international design movements, an architect's philosophy — into copy that reads like informed intelligence

Job Specifications

Qualifications

• Degree in English, Journalism, Mass Communication, Humanities, or an equivalent discipline
• Portfolio quality takes precedence over formal qualification — the work is the evidence
• 10–12 years of professional writing experience — the portfolio is the definitive evidence of this application
• Demonstrated range: long‑form editorial, short‑form social, campaign copy, and institutional writing — all at a consistent quality level
• Documented professional exposure to luxury, architecture, design, art, or luxury hospitality in produced, published work
• Has maintained a brand voice over an extended period — not just written within someone else's voice
• Understands SEO writing and brand‑led writing as two separate disciplines with separate governing principles
• Strong working knowledge of materials language: marble types, stone finishes, surface treatments, and the vocabulary an architect uses when specifying material — essential for The Quarry content
• Deep familiarity with interior design vocabulary: room proportions, joinery, bespoke furniture terminology, and the language of Luxury residential design — essential for Design First content
• Understanding of the Luxury lifestyle register: how luxury homes, bespoke interiors, and design objects are written about in Architectural Digest, Wallpaper*, Elle Decor, and Financial Times How To Spend It

Skills & Qualities

• The ability to hold two distinct luxury brand voices simultaneously — this is the central skill and the first thing the portfolio will be assessed for
• Restraint as a cultivated skill — knowing what not to say, when to stop, when the image speaks for itself
• Research depth — can write with authority about unfamiliar material after proper research, without the research showing
• Editorial instinct — knows when a piece needs cutting, when the opening is the third paragraph, when the brief itself is wrong
• A reading life that informs the writing — design media, quality journalism, literary non‑fiction
• Professional maturity — takes precise feedback without fragility and uses it to sharpen the work
• Emotional maturity, ownership, and discretion — the operating standard in a founder‑led dual‑brand luxury environment

Tools & Platforms

• Google Workspace (Docs, Sheets, Drive) — mandatory for all drafts, briefs, and brand voice documentation
• CMS: WordPress or equivalent — for uploading and maintaining website copy for both brands
• Content scheduling: Meta Business Suite or Later — working familiarity required
• SEO context: Semrush or Ahrefs at reading level — to understand keyword landscape without conflating SEO with brand‑led writing
• Project management: Notion, Asana, or equivalent — for tracking editorial calendar and content approval stages