Senior Content Writer / Copy Writer

Quarry Asia; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Quarry Asia is seeking a Senior Content Writer to manage written communications across its two brands. The candidate will produce long-form editorial, social media content, and campaign narratives, ensuring that each piece aligns with the luxury brand voice.

Qualified candidates will have 10-12 years of experience, a portfolio showcasing a range of writings, and the ability to write with authority about design and luxury materials. The role requires a deep understanding of brand language and the emotional resonance of luxury storytelling.

Qualifications

• 10–12 years of professional writing experience showcasing a strong portfolio.
• Ability to hold two distinct luxury brand voices simultaneously.
• Strong working knowledge of materials language and interior design vocabulary.

Responsibilities

• Manage all written content for both brand names across various platforms.
• Write long-form editorial pieces and maintain brand voice documentation.
• Develop ad campaign copy and oversee all client-facing proposals.

Skills

Long-form editorial writing

SEO writing

Luxury design language

Brand voice maintenance

Research depth

Education

Degree in English, Journalism, or equivalent

Tools

Google Workspace

WordPress

Meta Business Suite

Job description

The Role

As a Senior Content Writer, you will manage everything written under both brand names — Instagram captions, long‑form editorial, website copy, campaign narratives, client proposals, product stories, founder notes, video scripts, event communications. The audience for both brands is affluent, design‑literate, and intolerant of noise.

This is not a content production role. Volume is not a metric. One piece of writing that advances either brand is worth more than twenty pieces that merely fill a calendar.

Job Responsibilities

• The Quarry Editorial Content
  • Write all long‑form editorial: material origin stories, quarry provenance narratives, geological history features, design philosophy essays — 500 to 1,200 words, with the authority and restraint of a published magazine piece
  • Write all organic social content for The Quarry across Instagram, LinkedIn, and Pinterest — precise, restrained, never promotional
  • Write and maintain all website copy: collection narratives, product descriptions, and every page that carries The Quarry’s brand voice
  • Write The Quarry's campaign lines and campaign narratives
• Design First Editorial Content
  • Write long‑form content for Design First: project narratives, client journey stories, designer philosophy pieces, and space descriptions that communicate design intent — warm, personal, and deeply informed
  • Write all organic social content for Design First across Instagram, LinkedIn, and Pinterest — warm, design‑led, and personally intimate in register
  • Write the founder narrative for Design First: how the design vision, the Carlo Scarpa inspiration, and the Style Test philosophy are expressed as brand language
  • Write Design First’s campaign concepts and copy — emotional intelligence and warmth that distinguishes the brand from every modular interiors competitor
• Cross‑Brand Responsibilities
  • Write copy for Meta and Google ad campaigns for both brands — restrained for The Quarry, warmly authoritative for Design First, brand‑led at all times
  • Write video scripts and Reel scripts for both brands — brief, precise copy that does not read as scripted on camera
  • Develop all email and outreach communications for both brands: client follow‑up, event invitations, private viewing announcements, institutional correspondence
  • Write client‑facing proposals and presentation copy for both brands to publication quality
  • Write founder communication where required — notes, statements, institutional announcements in the founder’s voice, not a generic brand tone
  • Co‑author and maintain a Brand Voice Document for each brand — two separate documents, two distinct standards
  • Review all outgoing written communication across both brands and flag — with specific reasoning — when tone or structure is drifting from the correct standard for that brand
  • Research with genuine depth: translate unfamiliar territory — geological history, Italian quarrying traditions, international design movements, an architect’s philosophy — into copy that reads like informed intelligence

Job Specifications

• Qualifications:
  • Degree in English, Journalism, Mass Communication, Humanities, or an equivalent discipline
  • Portfolio quality takes precedence over formal qualification — the work is the evidence
  • 10–12 years of professional writing experience — the portfolio is the definitive evidence of this application
  • Demonstrated range: long‑form editorial, short‑form social, campaign copy, and institutional writing — all at a consistent quality level
  • Documented professional exposure to luxury, architecture, design, art, or luxury hospitality in produced, published work
  • Has maintained a brand voice over an extended period — not just written within someone else’s voice
  • Understands SEO writing and brand‑led writing as two separate disciplines with separate governing principles
  • Strong working knowledge of materials language: marble types, stone finishes, surface treatments, and the vocabulary an architect uses when specifying material — essential for The Quarry content
  • Deep familiarity with interior design vocabulary: room proportions, joinery, bespoke furniture terminology, and the language of luxury residential design — essential for Design First content
  • Understanding of the luxury lifestyle register: how luxury homes, bespoke interiors, and design objects are written about in Architectural Digest, Wallpaper\*, Elle Decor, and Financial Times How To Spend It
  • The ability to hold two distinct luxury brand voices simultaneously — this is the central skill and the first thing the portfolio will be assessed for
  • Restraint as a cultivated skill — knowing what not to say, when to stop, when the image speaks for itself
  • Research depth — can write with authority about unfamiliar material after proper research, without the research showing
  • Editorial instinct — knows when a piece needs cutting, when the opening is the third paragraph, when the brief itself is wrong
  • A reading life that informs the writing — design media, quality journalism, literary non‑fiction
  • Professional maturity — takes precise feedback without fragility and uses it to sharpen the work
  • Emotional maturity, ownership, and discretion — the operating standard in a founder‑led dual‑brand luxury environment
• Tools & Platforms:
  • Google Workspace (Docs, Sheets, Drive) — mandatory for all drafts, briefs, and brand voice documentation
  • CMS: WordPress or equivalent — for uploading and maintaining website copy for both brands
  • Content scheduling: Meta Business Suite or Later — working familiarity required
  • SEO context: Semrush or Ahrefs at reading level — to understand keyword landscape without conflating SEO with brand‑led writing
  • Project management: Notion, Asana, or equivalent — for tracking editorial calendar and content approval stages