Brand Strategist / Account Manager

The Quarry Ltd.; Mumbai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

The Quarry Ltd. is seeking a senior Brand Director to own and evolve brand strategy for two luxury brands, The Quarry and Design First. You will steward brand voices, develop content pillars, and translate design philosophies into executable communication.

Lead cross-functional creative teams, manage external partners, and drive high-impact brand narratives across platforms, ensuring distinct voices without cross-contamination.

Qualifications

• MBA or postgraduate qualification in Marketing, Brand Management, Communications, or equivalent.
• Formal qualification in a design, editorial, or creative discipline is an additional advantage.

Responsibilities

• Own and evolve the brand positioning and communication architecture for The Quarry and Design First.
• Build and maintain Brand Voice Documents for both brands.
• Define quarterly content pillars, editorial direction, and platform strategy for both brands.
• Translate brand philosophies into actionable brand language for teams.
• Manage external creative and production partners across both brands.

Skills

Written communication

Aesthetic judgment

Strategic vision

Saying no to bad briefs

Under pressure leadership

Accountability

Discretion

Education

MBA or postgraduate in Marketing/Brand Management

Design/editorial/creative qualification (advantage)

Tools

PowerPoint

Google Slides

Notion/Asana

Content planning tools

Google Workspace

Job description

No. of Positions: 1

Experience: 14-16 years

Job Description

1. Brand Strategy & Architecture

• Own and evolve the brand positioning and communication architecture for both The Quarry and Design First — maintaining the strategic distinction between them at every touchpoint
• Build and maintain a Brand Voice Document for each brand — The Quarry's restrained, material-authority register and Design First's warm, design-led narrative are different disciplines and must be held separately
• Define quarterly content pillars, editorial direction, and platform strategy for both brands — each calibrated to its specific audience
• Translate The Quarry's curatorial philosophy — the quarry journeys, the 20 mm standard, the gallery distinction — into brand language the team can execute
• Translate Design First's design philosophy — the project journeys, the Carlo Scarpa inspiration, the end-to-end design ownership — into brand language the team can execute
• Identify where communication on either brand is inconsistent and present clear, evidence-backed recommendations for improvement
• Manage all external creative and production partners for both brands — briefing, reviewing output, holding to deadlines and brand standards
• Own the creative brief process for all campaign work across both brands — ensuring partners receive clear, precise direction and return work that meets each brand's standard
• Review and approve all third-party creative output before it is published or distributed under either brand name
• Brief, direct and quality-review all output from the Content Writer, Graphic Designer, and Performance Marketer & Digital Marketing Team — across both brands
• Run structured weekly reviews of all content going out under both brand names — assessing quality, brand alignment, and platform fit
• Set and enforce quality benchmarks for both brands. What is right for The Quarry and what is right for Design First are different things — and both must be right.
• Co-interview and provide input on all new creative and content hires as the team expands
• Build and manage the internal approval workflow for both brands — every piece of content passes through a defined review and sign-off process before publication
• Own the campaign timelines for both brands: from brief initiation through asset delivery, documented and tracked without requiring Founder follow-up
• Build and present monthly Founder review decks covering both brands — an honest account of what is working, what is not, and what the next priority is for each
• Coordinate the Content Writer, Graphic Designer and Performance Marketer & Digital Marketing team across overlapping campaign timelines for both brands without output bottlenecks
• Serve as the primary strategic and creative partner to the Marketing Manager and Founder on all brand communication decisions for both organizations.
• Prepare monthly brand reviews — honest assessments of output quality, campaign performance, and strategic direction for both brands
• Manage the creative feedback loop: receive direction, brief the team, present back with reasoning

What skills we are looking for?

Qualifications

• MBA or postgraduate qualification in Marketing, Brand Management, Communications, or equivalent
• Formal qualification in a design, editorial, or creative discipline is an additional advantage

Experience

• 14–16 years in brand management, brand strategy, or senior account leadership — with a career demonstrating deepening strategic responsibility
• Has managed multiple brands or brand lines simultaneously — the ability to hold distinct voices without cross-contamination is a specific and testable skill
• Has built or significantly shaped a brand communication system — not managed campaigns within one
• Documented experience leading creative teams and managing external partners simultaneously
• Has worked through a brand maturity moment — where the standard of communication needed to be raised and they led that change
• Strong familiarity with luxury goods, luxury interiors, architecture, or luxury lifestyle categories

Skills & Qualities

• Exceptional written communication — writes and speaks with the precision and restraint both brands require
• Aesthetic intelligence across two distinct registers — understands the difference between The Quarry's restrained material authority and Design First's warm design narrative, and can brief and review both without conflating them
• Strategic range — holds the long-term brand view for two organizations and the weekly content calendar simultaneously
• The authority to say no — to a brief that is wrong, to creative that falls short, to a direction that compromises either brand
• Composed under pressure — this role carries final accountability for the quality of everything both brands publish
• Emotional maturity, ownership, and discretion — the non-negotiable operating standard for anyone working in a founder-led dual-brand luxury environment

Tools & Platforms

• Presentation software: Microsoft PowerPoint and Google Slides — mandatory for Founder review decks and client-facing materials
• Project management: Notion, Asana, or equivalent — for managing briefs, timelines, and content calendars across two brands
• Content scheduling: Meta Business Suite, Later, or equivalent — for overseeing social output and campaign timing
• Analytics: GA4, Meta Business Suite reporting, Google Ads — sufficient fluency to review, challenge, and contextualize performance data
• Collaborative tools: Google Workspace — for briefs, brand voice documentation, and team coordination.

Personality – What this Role requires

• Calm and polished under pressure — interfaces directly with the Founder and with UHNI clients; composure is non-negotiable
• Emotionally intelligent — reads rooms, handles feedback with maturity, manages the creative team without ego
• Discreet — works with confidential client projects, sensitive business information, and Founder-level communication across two organizations
• Aesthetically aware — has a genuine and informed point of view on what looks and sounds like quality
• Highly accountable — takes ownership from brief to output without requiring follow-up