Senior Performance Marketer (B2B Paid Ads)

DropXcell; Kerala; On-site; INR 8,555,000 - 12,357,000; Full time

Job summary

Finanshels is seeking an AI-native Performance Growth Marketer to own paid acquisition and full-funnel optimization. This hands-on role focuses on driving qualified demand from first touch to booked calls across Google, Meta, LinkedIn, and emerging channels.

You will combine AI-generated creative, rigorous testing, and CRO to improve CAC, ROAS, and pipeline quality while collaborating with sales and RevOps.

Qualifications

• 5-7 years of performance/growth marketing with direct ownership of paid budgets.
• Fluency in Google Ads, Meta Ads Manager and LinkedIn (B2B preferred).
• Strong analytical skills with GA4, Tag Manager and attribution modelling.
• Daily use of AI tools for creative generation, research, copy and analysis.
• Experience building or optimizing landing pages and running structured A/B tests.
• Test-and-learn mindset with discipline to scale winners and drop losers.

Responsibilities

• Own the paid acquisition roadmap across Google, Meta, LinkedIn and TikTok and evaluate new channels.
• Build, test and scale full-funnel campaigns for demo/consultation bookings.
• Produce ad creative using AI generation tools and run disciplined test-and-learn cadences.
• Own conversion rate optimization for landing pages, forms, offers and sales-chat entry points.
• Build attribution and reporting blending platform data with CRM outcomes and report metrics weekly.
• Run account-based experiments for high-value segments in partnership with sales.
• Scale winning creatives into templates and automation for high volume.
• Collaborate with SEO, content, RevOps and pre-sales to reinforce paid and organic efforts.

Skills

5-7 years

Google Ads

Meta Ads Manager

LinkedIn

GA4

Google Tag Manager

Attribution

AI for creative

AI workflows

Landing pages

A/B testing

Test & learn

Tools

Zoho CRM

Job description

Senior Performance Marketer (B2B Paid Ads)

5-7

Remote

Full-Time

AI Native Performance Growth Marketer

Own paid and performance growth across the full funnel.

Finanshels is looking for an AI-native performance marketer to own paid acquisition and funnel

conversion from first touch to booked call.

You will plan, launch, measure and optimise campaigns across Google, Meta and LinkedIn (plus emerging channels), pair paid media with AI-assisted

creative production, and turn regulatory moments - e-invoicing, VAT and Corporate Tax deadlines -

into qualified demand for Finanshels' services.

This is a hands-on, metrics-first role for someone who treats AI as their default co-pilot for creative, research, analysis and automation.

What you will own

• Own the paid acquisition roadmap and budget across Google Search/Performance Max, Meta, LinkedIn and TikTok, and evaluate new channels as they emerge.
• Build, test and scale full-funnel campaigns - awareness, consideration and conversion - with a clear path to demo/consultation bookings and qualified pipeline.
• Produce and iterate ad creative at speed using AI generation tools (copy, static, video and landing-page variants), running a disciplined test-and-learn cadence.
• Own conversion rate optimization: landing pages, forms, offers, WhatsApp and sales-chat entry points, and hand-off quality into the sales pipeline.
• Build attribution and reporting you trust - blending platform data with CRM outcomes - and report CAC, ROAS, payback and channel mix weekly.
• Run account-based experiments for high-value segments (VC-backed startups, funds, multi-entity groups) in partnership with sales.
• Scale winning creatives into repeatable templates and automation so a small team can operate at a much larger volume.
• Partner with SEO, content, RevOps and the pre-sales team so paid and organic reinforce each other instead of competing for the same keyword.

Must-have experience and skills

• 5-7 years in performance/growth marketing with direct ownership of paid budgets and
• Fluency in Google Ads, Meta Ads Manager and at least one B2B channel (LinkedIn strongly preferred).
• Strong analytical skills: comfortable setting up and using Google Tag Manager, GA4, ad platforms, spreadsheets and attribution modelling; able to explain why a number moved.
• 8• Proven, daily use of AI tools for creative generation, research, copy and analysis - with examples of the workflow, not just familiarity.
• Experience building or optimizing landing pages and running structured A/B tests.
• A test-and-learn mindset and the discipline to kill losers fast and scale winners.

Nice to have

• Experience marketing professional services, fintech, accounting, tax or B2B SaaS.
• Working knowledge of UAE compliance topics (VAT, Corporate Tax, e-invoicing) or a willingness to learn them fast.
• Hands-on with marketing automation, CRO tools and SQL/BI for deeper analysis.
• Arabic language skills.

AI and tooling you will work with

• AI creative and copy generation for rapid ad and landing-page variant production.
• AI-assisted audience research, competitor monitoring and keyword/offer ideation.
• Automation between ad platforms, CRM (Zoho) and reporting to keep data clean end-to-end.
• AI agents for reporting summaries, anomaly flagging and budget pacing.

How success is measured

• Return on ad spend and blended CAC, with payback within target.
• Conversion rate from click to booked call, and lead-to-opportunity quality.
• Volume of validated creative tests shipped per month.
• Contribution of paid channels to new-clients won.