Growth Marketer

WELTEC Institute; Vadodara; On-site; INR 900,000 - 1,500,000; Full time

Job summary

WELTEC Institute in Vadodara seeks a curious Growth Marketer to drive customer acquisition, lead generation, and retention through performance marketing, SEO, content marketing, automation, and growth experiments.

The role involves managing Meta Ads and Google Search Ads, implementing robust analytics, conversion tracking, and collaborating across product, design, technology, and sales to achieve measurable growth. You will experiment with AI tools to improve productivity and outcomes.

Qualifications

• 2–3 years of hands-on experience in growth marketing, performance marketing, or digital marketing.

Responsibilities

• Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Search Ads, LinkedIn, and other platforms.
• Manage budgets, bidding strategies, and campaign performance to improve ROI and reduce cost per lead.
• Drive customer acquisition, lead generation, and sales across markets including India, the US, and the UK.
• Monitor KPIs such as CPC, CTR, CPA, ROAS, and conversion rates.
• Set up and maintain conversion tracking using Meta Pixel, Meta Conversions API (CAPI), Google Tag Manager, GA4, and UTM parameters.
• Work with developers to ensure accurate tracking and attribution.
• Plan and execute A/B tests for ad creatives, messaging, landing pages, and lead-generation campaigns.
• Improve landing pages, calls to action, and conversion funnels in collaboration with product, sales, design, and technology teams.
• Conduct audience research, keyword analysis, and competitor benchmarking to identify growth opportunities.
• Develop and test new marketing strategies to improve campaign effectiveness.
• Collaborate with content creators and designers to develop marketing content that supports acquisition and engagement.

Skills

Growth marketing

Performance marketing

Digital marketing

Meta Ads

Google Ads

GA4

Google Search Console

UTM tracking

A/B testing

CRO

Landing page optimization

Data analysis

Problem solving

Communication

SEO

Content marketing

Tools

SEMrush

Moz

Screaming Frog

Brevo

Loops

Interakt

HubSpot

Zoho

Microsoft Clarity

Hotjar

Claude

ChatGPT

Zapier

Webflow

WordPress

Shopify

Wix Studio

Job description

We are looking for a curious, analytical, and hands-on Growth Marketer to drive customer acquisition, lead generation, conversions, and retention through performance marketing, SEO, content marketing, automation, and growth experiments.

The ideal candidate should have practical experience managing paid advertising campaigns, particularly on Meta Ads and Google Search Ads, along with a strong understanding of marketing analytics, conversion tracking, and landing page optimization.

This role offers an opportunity to experiment with new marketing strategies, use AI-powered tools to improve productivity, and collaborate with product, design, technology, and sales teams to achieve measurable business growth.

Key Responsibilities

• Performance Marketing
• Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Search Ads, LinkedIn, and other relevant platforms.
• Manage advertising budgets, bidding strategies, and campaign performance to improve ROI and reduce cost per lead or acquisition.
• Drive customer acquisition, lead generation, and sales across markets such as India, the US, and the UK.
• Monitor key performance metrics, including CPC, CTR, CPA, ROAS, and conversion rates.
• Analytics and Conversion Tracking
• Set up and maintain conversion tracking using Meta Pixel, Meta Conversions API (CAPI), Google Tag Manager, GA4, and UTM parameters.
• Work with developers to ensure accurate tracking and attribution.
• Analyze campaign performance and user journeys using GA4, Google Search Console, Microsoft Clarity, and similar tools.
• Identify funnel drop-offs and recommend data-driven improvements.
• Growth Experiments and Conversion Optimization
• Plan and execute A/B tests for ad creatives, messaging, landing pages, and lead-generation campaigns.
• Improve landing pages, calls to action, and conversion funnels in collaboration with product, sales, design, and technology teams.
• Conduct audience research, keyword analysis, and competitor benchmarking to identify growth opportunities.
• Develop and test new marketing strategies to improve campaign effectiveness.
• SEO and Content Marketing
• Improve on-page SEO and contribute to off-page SEO initiatives.
• Optimize content for organic search visibility and AI-driven answer engines (AEO).
• Conduct keyword research and identify relevant content opportunities.
• Collaborate with content creators and designers to develop marketing content that supports acquisition and engagement.
• Marketing Automation and Retention
• Develop and manage email and WhatsApp automation journeys, including welcome messages, abandoned-cart reminders, post-purchase communication, and re-engagement campaigns.
• Segment audiences to deliver relevant and personalized marketing communication.
• Use automation and CRM tools to improve lead nurturing, customer engagement, and retention.
• AI Tools and Marketing Innovation
• Use AI tools such as ChatGPT, Claude, Canva, HeyGen, and similar platforms to support campaign planning, creative development, video scripts, and content production.
• Explore automation tools such as Zapier to streamline marketing workflows, reporting, and campaign tracking.
• Stay updated with advertising platform changes, marketing trends, AI tools, and emerging growth strategies.

Required Skills And Qualifications

• 2–3 years of hands-on experience in growth marketing, performance marketing, or digital marketing.
• Practical experience managing Meta Ads and Google Search Ads campaigns.
• Understanding of advertising budgets, bidding strategies, audience targeting, and campaign optimization.
• Knowledge of performance metrics such as CPC, CTR, CPL, CPA, ROAS, and conversion rate.
• Working knowledge of GA4, Google Search Console, UTM tracking, pixels, and conversion events.
• Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
• Understanding of on-page SEO and content marketing.
• Strong analytical, problem-solving, and communication skills.
• Ability to interpret marketing data and translate insights into actionable improvements.
• A proactive mindset with a willingness to experiment, learn, and take ownership of marketing initiatives.

Good-to-Have Skills

• Experience marketing SaaS, legal-tech, e-commerce, or technology products.
• Knowledge of AEO, off-page SEO, and tools such as SEMrush, Moz, or Screaming Frog.
• Experience with email and WhatsApp automation platforms such as Brevo, Loops, or Interakt.
• Familiarity with CRM platforms such as HubSpot or Zoho.
• Experience using Microsoft Clarity or Hotjar for user-behavior analysis.
• Familiarity with AI and automation tools such as Claude, ChatGPT, Zapier, or Lovable.
• Experience with landing page builders and CMS platforms such as Webflow, WordPress, Shopify, or Wix Studio.
• Understanding of social media, influencer, or affiliate marketing.

Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable marketing outcomes, including:

• Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Return on Ad Spend (ROAS) and sales generated.
• Click-through Rate (CTR) and conversion rate.
• Lead quality and volume.
• Funnel drop-off reduction.
• Organic traffic growth.
• Revenue recovered through lifecycle campaigns, such as abandoned-cart automation.

What We Are Looking For

• We are looking for a data-driven marketer who combines practical performance marketing skills with analytical thinking, creativity, and a strong willingness to experiment.
• The ideal candidate may be stronger in either performance marketing or core marketing, but should have a working understanding of both. A preference will be given to candidates with strong performance marketing experience, particularly in Meta Ads, campaign analytics, and conversion optimization.
• Candidates with SaaS or technology product marketing experience and the ability to use AI tools effectively will have an added advantage.

Skills: performance reporting,conversion tracking,audience targeting,ga4,meta ads,google tag manager,funnel analysis,meta pixel,google ads,digital marketing strategy,email marketing automation,landing page optimization,keyword research,competitor analysis,ai tools,campaign management,conversion rate optimization,marketing analytics,whatsapp marketing automation,utm,content marketing,performance marketing,gtm,google search console,google analytics,search engine optimization (seo),budget optimization,lead generation