Organic Growth Marketer

Rivet Dating; Gurgaon; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Onsite in Gurgaon

Direct collaboration with founders

Ownership over user acquisition

Job summary

MeantToBe Pvt. Ltd in Gurgaon is seeking a Growth Marketer to drive app installs and quality users. You will run campaigns on Google, Meta, and TikTok, plus ASO and organic growth, collaborating with founders.

Based in Gurgaon, this hands-on role offers direct ownership over user acquisition, rapid iteration, and shaping early growth in a dating app market. Ideal candidates have 2–5 years in growth marketing and a passion for dating apps.

Qualifications

• 2–5 years of growth or performance marketing experience for consumer apps.
• Hands-on experience with app install campaigns on Google, Meta, and TikTok.
• Proven CPI efficiency and user quality improvements.
• Experience with ASO, content, social, and referrals.
• Strong analytical skills with dashboards and spreadsheets.
• Self-starter with ownership and ability to handle ambiguity.

Responsibilities

• Plan, launch, and scale app install campaigns on Google UAC, Meta, and TikTok.
• Optimize for quality installs and downstream actions (sign-ups, profile completion, retention).
• Test and iterate on creatives, audiences, bidding, and placements.
• Drive organic growth through ASO, content, social, community, and referrals.
• Collaborate with creators, influencers, and partners.
• Set up and maintain tracking with MMPs and analytics tools.
• Track CPI, CAC, retention, ROAS and report insights.
• Manage budgets and spot new channels early.

Skills

Growth marketing

Performance marketing

Analytics

Creative testing

Channel know-how

Tools

AppsFlyer

Adjust

Branch

Job description

MeantToBe Pvt. Ltd is a venture-backed early-stage startup ready to make waves in the dating and consumer social industry. Our team is led by founders with deep experience in launching and scaling dating apps globally as well as building scaled unicorn businesses from scratch. Backed by top institutional capital, we are a high-growth startup on the ground floor of an ambitious journey to create a brand and product that stands out from the crowded dating app landscape.

Our unique approach combines deep cultural insight, AI, and a novel recommendation algorithm to deliver a social, fun, and effective dating experience that solves for both curation and scale, the holy grail in online dating. We need someone who can help get the app into the hands of the right people and keep them coming back.

The Role

We're looking for a Growth Marketer who knows how to drive app installs that turn into real, engaged users. You've run app install campaigns on Google, Meta, and TikTok, and you also know how to grow without a budget through content, community, ASO, and referrals.

You'll work directly with the Head of Marketing and the founders, and you'll own a big part of how we acquire users. You'll set up and scale campaigns, test new channels and creatives, and figure out what brings in quality users at the lowest cost.

This is a hands-on role at an early-stage startup. You'll move fast, test constantly, and scale what works.

What You'll Do

• Plan, launch, and scale app install campaigns on Google (UAC), Meta, and TikTok
• Optimise for quality installs and downstream actions (sign-ups, profile completion, retention), not just volume
• Test and iterate on creatives, audiences, bidding, and placements, and scale what wins
• Drive organic growth through ASO, content, social, community, and referral loops
• Work with creators, influencers, and partners to reach new audiences
• Brief and collaborate on ad creatives with the design and content team
• Set up and maintain tracking with MMPs (AppsFlyer, Adjust, or Branch) and analytics tools
• Track CPI, CAC, retention, and ROAS, report on performance, and turn insights into next steps
• Manage budgets efficiently and spot new channels and growth opportunities early

What We're Looking For

• 2–5 years of experience in growth or performance marketing, ideally for consumer apps (startup experience preferred)
• Hands-on experience running app install campaigns on Google, Meta, and TikTok
• A track record of driving installs at efficient CPIs and improving user quality
• Experience with organic growth levers such as ASO, content, social, and referrals
• Strong analytical skills; comfortable with MMPs, dashboards, and spreadsheets
• A creative eye for what makes an ad work, plus the discipline to test it properly
• Extremely online and culturally aware; you know what's trending before it trends
• A deep understanding of, or genuine interest in, dating culture
• Self-starter who takes ownership and is comfortable with ambiguity and rapid change
• Bonus: experience with dating or social apps, or launching an app in new markets

What We Offer

• Ground-floor opportunity at a growing startup
• Work onsite with the team in Gurgaon
• Direct collaboration with founders
• Real ownership over user acquisition and growth