Senior Media Planner

Acme Services Private Limited; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Acme Services Private Limited in Mumbai is seeking a media planning professional to develop and execute integrated media plans across TV, print and radio, translating client briefs into effective strategies and campaigns.

You will conduct audience and market analysis, plan spends and reach, coordinate with buyers and vendors, monitor performance, and deliver post-campaign reports and insights to optimize future campaigns.

Responsibilities

• Develop and execute integrated media plans across TV, Print, and Radio based on client objectives and campaign requirements.
• Understand client briefs and translate them into effective media strategies and plans.
• Conduct audience, market, and competitive analysis to identify relevant media opportunities.
• Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant campaign metrics.
• Evaluate media vehicles and recommend the most effective platforms based on target audience and campaign objectives.
• Work closely with buying teams to ensure effective negotiation, implementation, and monitoring of media plans.
• Monitor campaign performance and provide regular analysis and optimization recommendations.
• Prepare media plans, post-campaign reports, presentations, and performance summaries.
• Work with research and media measurement tools to analyse audience behaviour and media consumption.
• Track industry trends, media developments, and changes in consumer behaviour.
• Coordinate with internal teams, clients, media partners, and vendors to ensure smooth campaign execution.
• Manage multiple campaigns and deadlines while maintaining accuracy in planning and reporting.

Job description

Job Description:

• Develop and execute integrated media plans across TV, Print, and Radio based on client objectives and campaign requirements.

• Understand client briefs and translate them into effective media strategies and plans.

• Conduct audience, market, and competitive analysis to identify relevant media opportunities.

• Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant campaign metrics.

• Evaluate media vehicles and recommend the most effective platforms based on target audience and campaign objectives.

• Work closely with buying teams to ensure effective negotiation, implementation, and monitoring of media plans.

• Monitor campaign performance and provide regular analysis and optimization recommendations.

• Prepare media plans, post-campaign reports, presentations, and performance summaries.

• Work with research and media measurement tools to analyse audience behaviour and media consumption.

• Track industry trends, media developments, and changes in consumer behaviour.

• Coordinate with internal teams, clients, media partners, and vendors to ensure smooth campaign execution.

• Manage multiple campaigns and deadlines while maintaining accuracy in planning and reporting.