Media Planning - Analyst

Annalect, Omnicom Media Group India Private Limited.; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Annalect, Omnicom Media Group India Private Limited. is seeking an Analyst - Media Planning to support the development and execution of media campaigns for global brands across channels in a centralized team.

You will analyze briefs, audience insights, and industry data to inform plans, and collaborate with planners, buyers, and cross-functional teams for campaign delivery. The role emphasizes ad tech knowledge, planning documentation, and reporting, with opportunities to work on large, reputed

Qualifications

• A full-time graduate degree.
• 3 - 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)
• Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning
• Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
• Strong analytical skills and attention to detail with the ability to work with large datasets
• Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment
• Proficiency in Microsoft Excel, Word, and PowerPoint.

Responsibilities

• Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.
• Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.
• Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.
• Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.
• Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.
• Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.
• Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.
• Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow-ups.

Skills

Analytical skills

Attention to detail

Cross-functional collaboration

Multitasking

Education

Graduate degree

Tools

GWI

ComScore

Vivvix

Prisma

Mbox

Job description

Overview

Role Overview:

This role of Analyst - Media Planning supports the development and execution of media campaigns for global brands across all channels. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.

Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.

Responsibilities

Roles & Responsibilities:

• Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.
• Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.
• Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.
• Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.
• Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.
• Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.
• Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.
• Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow-ups.

Qualifications

Required Qualifications

• A full-time graduate degree.
• 3 - 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)
• Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning
• Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
• Strong analytical skills and attention to detail with the ability to work with large datasets
• Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment
• Proficiency in Microsoft Excel, Word, and PowerPoint.

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts.