Senior Media Planner

Lyxel&Flamingo (L&F); Gurugram District; On-site; INR 900,000 - 1,600,000; Full time

Job summary

Lyxel & Flamingo (L&F) is seeking a Team Lead – Integrated Media Planner to design and execute unified media strategies across offline and digital paid channels. You will build campaigns for TV, print, radio, OOH, cinema, activations, and digital platforms, guiding junior staff and coordinating with creative, account management, strategy, and performance teams.

The role requires strong client management, vendor negotiation, budget planning, and analytical skills to optimize ROI and campaign

Qualifications

• 5–8 years of experience in Media Planning within an Advertising or Media Agency.
• Strong expertise in Offline Media Planning (TV, Print, Radio, OOH, Cinema, Activations).
• Good understanding of Digital Paid Media (Google Ads, Meta Ads, YouTube, Display, Programmatic, LinkedIn Ads, OTT).
• Strong experience in Media Buying, Budget Planning, and Vendor Negotiation.
• Excellent client management, communication, and presentation skills.
• Strong analytical and stakeholder management abilities.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Develop integrated media strategies aligned with client objectives and budgets.
• Plan and execute campaigns across TV, Print, Radio, OOH, Cinema, Activations, and Digital Paid Media.
• Prepare media plans, budget allocations, cost estimates, release orders, and campaign documentation.
• Negotiate with media owners, publishers, and vendors to maximize campaign efficiency and ROI.
• Monitor campaign performance, analyze results, and recommend strategic optimizations.
• Present media strategies, campaign reports, and post-campaign analyses to clients.
• Collaborate with Creative, Account Management, Strategy, and Performance Marketing teams.
• Support new business pitches with innovative media recommendations.
• Stay updated on industry trends, emerging media platforms, and consumer behaviour.
• Mentor junior team members and ensure timely campaign execution.

Skills

Media Planning

Offline Media

Digital Paid Media

Media Buying

Budget Planning

Vendor Negotiation

Client Management

Data Analysis

Tools

Excel

PowerPoint

Job description

Designation – Team Lead – Integrated Media Planner

Days of working – 5 (Sat& Sun fixed off)

About the Role-

We are looking for a Team Lead – Integrated Media Planning with 5–8 years of experience in developing and executing integrated media strategies across Offline and Digital Paid Media.

The ideal candidate should have hands‑on experience in TV, Print, Radio, OOH, Cinema, and Activationsns, along with a strong understanding of Digital Paid Media, including Google, Meta, YouTube, Display, Programmatic, LinkedIn, and OTT

The role requires a strategic planner who can build impactful media plans, manage client relationships, collaborate with internal teams, negotiate with media partners, and drive campaign performance across channels.

Key Responsibilities

• Develop integrated media strategies aligned with client objectives and budgets.
• Plan and execute campaigns across TV, Print, Radio, OOH, Cinema, Activations, and Digital Paid Media.
• Prepare media plans, budget allocations, cost estimates, release orders, and campaign documentation.
• Negotiate with media owners, publishers, and vendors to maximize campaign efficiency and ROI.
• Monitor campaign performance, analyze results, and recommend strategic optimizations.
• Present media strategies, campaign reports, and post-campaign analyses to clients.
• Collaborate with Creative, Account Management, Strategy, and Performance Marketing teams.
• Support new business pitches with innovative media recommendations.
• Stay updated on industry trends, emerging media platforms, and consumer behaviour.
• Mentor junior team members and ensure timely campaign execution.

Requirements

• 5–8 years of experience in Media Planning within an Advertising or Media Agency.
• Strong expertise in Offline Media Planning (TV, Print, Radio, OOH, Cinema, and Activations).
• Good understanding of Digital Paid Media (Google Ads, Meta Ads, YouTube, Display, Programmatic, LinkedIn Ads, OTT).
• Strong experience in Media Buying, Budget Planning, and Vendor Negotiation.
• Excellent client management, communication, and presentation skills.
• Strong analytical and stakeholder management abilities.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Why Join Lyxel & Flamingo?

• Work on integrated campaigns across Offline and Digital Media.
• Collaborate with leading brands across diverse industries.
• Be part of a fast-growing integrated marketing and technology agency.
• Strong opportunities for learning, leadership, and career growth.