Traditional Media Planner

Omnicom Advertising; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Omnicom Advertising in Bengaluru is seeking a Traditional Media Planner with 2–3 years of experience to develop and execute media plans across TV, Print and Radio.

You will conduct audience and market research, prepare cost estimates and schedules, and coordinate with vendors to ensure flawless campaign execution. The role demands strong analytical skills and effective communication.

Qualifications

• 2–3 years of experience in traditional/offline media planning.
• Strong understanding of TV, Print, Radio.
• Familiarity with media research, planning tools and campaign measurement.
• Strong analytical and numerical skills.
• Good communication, presentation and negotiation skills.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

Responsibilities

• Develop media plans across TV, Print, Radio based on campaign objectives and audience.
• Conduct audience, market and media research to identify opportunities.
• Prepare media recommendations, cost estimates, schedules and media spends.
• Coordinate with media vendors and buying teams for campaign execution.
• Monitor campaign delivery, performance and spends and identify optimization opportunities.
• Track market trends, media rates, competitor activity and emerging opportunities.
• Prepare campaign reports and post-campaign analysis with key learnings.
• Work closely with internal teams, clients and media partners to ensure smooth campaign execution.

Skills

Analytical skills

Numerical skills

Communication skills

Negotiation skills

Time management

Tools

Media planning tools

Job description

Job Description: Traditional Media Planner

Position

Traditional Media Planner

Experience: 2–3 Years

Function: Media Planning

Role Overview

We are looking for a Traditional Media Planner with 2–3 years of experience to join our Bangalore team. The role involves developing and executing effective media plans across TV, Print, Radio, ensuring campaigns deliver against brand and communication objectives.

Key Responsibilities

• Develop media plans across TV, Print, Radio based on campaign objectives and target audiences.
• Conduct audience, market and media research to identify relevant media opportunities.
• Prepare media recommendations, cost estimates, schedules and media spends.
• Coordinate with media vendors and buying teams for campaign execution.
• Monitor campaign delivery, performance and spends, and identify optimization opportunities.
• Track market trends, media rates, competitor activity and emerging opportunities.
• Prepare campaign reports and post-campaign analysis with key learnings.
• Work closely with internal teams, clients and media partners to ensure smooth campaign execution.

Requirements

• 2–3 years of experience in traditional/offline media planning.
• Strong understanding of TV, Print, Radio.
• Familiarity with media research, planning tools and campaign measurement.
• Strong analytical and numerical skills.
• Good communication, presentation and negotiation skills.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

What We’re Looking For

Someone who is data-driven, detail-oriented and curious about media, with the ability to translate audience insights into smart, effective media plans.