Senior Media Buyer

Techdock Labs; Lucknow; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Techdock Labs in Lucknow is seeking a Senior D2C Media Buyer to lead end-to-end media planning and buying for client campaigns and internal projects. This on-site role focuses on planning, negotiating, and purchasing media placements to maximize ROI and reach target audiences.

Day-to-day responsibilities include developing media plans and strategies, conducting market and audience research, analyzing performance data, optimizing campaigns, coordinating with internal teams and external partners,

Qualifications

• Candidates should have strong media planning and media strategy skills to design and execute data-informed campaigns.
• Candidates should have solid media buying experience, including negotiation, vendor management, and budget allocation across channels.
• Candidates should have robust analytical skills to interpret performance metrics, optimize campaigns, and report on outcomes.
• Candidates should have clear and professional communication skills for collaborating with clients, vendors, and cross-functional teams.
• Experience with digital advertising platforms (Google Ads, Meta Ads, programmatic tools) and familiarity with traditional media channels is beneficial.
• Proven experience in a media buying or performance marketing role, preferably at a senior or lead level.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
• Ability to work on-site in Lucknow, manage multiple campaigns simultaneously, and make timely, data-driven decisions.

Responsibilities

• Develop media plans and strategies.
• Conduct market and audience research.
• Analyze performance data and optimize campaigns based on insights.
• Coordinate with internal teams and external partners.
• Prepare regular reports and manage budgets.

Skills

Media planning

Media strategy

Media buying

Analytical skills

Communication

Digital advertising platforms

Education

Bachelor’s degree

Tools

Google Ads

Meta Ads

Programmatic tools

Job description

LOOKING FOR SENIOR D2C MEDIA BUYER

Company Description

Techdock Labs is a technology-focused company that helps businesses expand and modernize their technology capabilities. The team provides software development, technology consulting, and digital strategy services that improve operations and strengthen competitive advantage. By partnering with Techdock Labs, organizations gain access to current tools, practical expertise, and tailored solutions that support sustainable growth. The company’s mission is to enable clients to leverage technology effectively so they can achieve their performance goals and long-term vision.

Role Description

The Senior Media Buyer will manage end-to-end media buying activities across digital and traditional channels to support client campaigns and internal projects. This full-time, on-site role is based in Lucknow and involves planning, negotiating, and purchasing media placements to maximize ROI and reach target audiences effectively. Day-to-day responsibilities include developing media plans and strategies, conducting market and audience research, analyzing performance data, and optimizing campaigns based on insights. The role also includes coordinating with internal teams and external partners, preparing regular reports, managing budgets, and ensuring campaigns align with client objectives and brand guidelines.

Qualifications

• Candidates should possess strong Media Planning and Media Strategy skills to design and execute effective, data-informed campaigns.
• Candidates should possess solid Media Buying experience, including negotiation, vendor management, and budget allocation across channels.
• Candidates should possess robust Analytical Skills to interpret performance metrics, optimize campaigns, and report on outcomes.
• Candidates should possess clear and professional Communication skills for collaborating with clients, vendors, and cross-functional teams.
• Experience with digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic tools) and familiarity with traditional media channels is beneficial.
• Proven experience in a media buying or performance marketing role, preferably at a senior or lead level.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
• Ability to work on-site in Lucknow, manage multiple campaigns simultaneously, and make timely, data-driven decisions.