Senior Facebook Media Buyer (D2C Ecom)

Studio APS India; Kolkata District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Studio APS is seeking a Senior Facebook Media Buyer to drive eCommerce campaigns across Meta, Google, and beyond. You will own day-to-day operations, extract insights for reporting, and craft full-funnel strategies while mentoring junior teammates.

The role demands a senior, strategic thinker with a data-driven mindset. Based in India, you will manage large budgets, partner with Account Managers, and shape creative strategies aligned with client goals.

Qualifications

• Minimum 4-5 years of experience in performance advertising with Facebook Ads.
• Knowledge of Google Ads and SEO is a plus.
• Proven ability to scale D2C brands and handle multiple accounts.

Responsibilities

• Own and lead day-to-day operations of ad campaigns across client accounts.
• Extract insights from Facebook Ad Manager to inform reports and strategy.
• Architect and optimize full-funnel campaigns with data-driven approach.
• Manage budgets, pacing, and ensure alignment with monthly targets.
• Mentor junior team members and contribute to best practices.

Skills

Facebook Ads

Google Ads

SEO

Budget management

Client relationship

Tools

Shopify

Google Analytics

Meta Business Suite

Job description

Are you a seasoned Media Buyer who eats, breathes, and dreams D2C?

We're looking for a Senior Facebook Media Buyer specializing in eCommerce to join the performance marketing team at Studio APS. Expertise in Google Ads / SEO a plus.

Company Overview

We've helped brands go from unknown to unforgettable. Studio APS is a performance first digital marketing agency that has scaled 100+ D2C brands across India. Some of them you've seen on Shark Tank India, some backed by investors like Unilever, Amazon, and Fireside Ventures, and some that have quietly become category leaders in their space.

We manage crores in ad spend every month across Meta, Google, and beyond - for brands like One8 Innerwear, Inde Wild, Fixderma, Truth & Hair, FixMyCurls, Lakshita, Lux, and Arena Multimedia. Our work is data-driven, creative, and built to move revenue not vanity metrics. We're a lean, senior team that moves fast, thinks commercially, and cares deeply about the work. If you want to build something real and work on brands that actually matter - you'll fit right in.

Your Role

• Own and lead day-to-day operations of ad campaigns across designated client accounts
• Extract deep insights from Facebook Ad Manager to produce high-impact reports, strategic recommendations, and performance narratives for clients and leadership
• Architect and optimize full-funnel campaigns, combining rigorous strategy with compelling copywriting
• Take full ownership of budgets - forecasting spend, managing pacing, and ensuring delivery aligns with monthly targets and business goals
• Act as a strategic partner to Account Managers, mentoring junior team members and contributing to agency-wide best practices
• Lead platform strategy across Facebook Ads with proficiency in both being essential at this level
• Drive new client onboarding through thorough market research and innovative go-to-market strategies
• Champion a data-driven approach across all client accounts, translating analytics into actionable strategy
• Cultivate and grow senior client relationships, serving as a trusted advisor on performance marketing
• Lead the development of comprehensive creative strategies aligned with client business goals and audience insights
• Conduct in-depth market research and competitive analysis to drive strategic direction and creative positioning
• Serve as the senior creative voice in client conversations interpreting brand guidelines, pushing creative boundaries, and maintaining quality standards
• Guide and review creative briefs, ad copy, and creative frameworks developed by junior team members
• Stay ahead of platform creative trends and proactively introduce formats and concepts that give clients a competitive edge

What We Offer

• A senior seat at the table in a high-growth performance marketing agency with a meaningful, expanding client roster
• A dynamic, team-oriented culture with strong emphasis on ongoing learning and professional development
• Competitive monthly compensation with clear pathways for significant long-term advancement
• Collaboration with a team of passionate, performance-obsessed professionals
• Real ownership and influence - your strategic decisions will directly shape client outcomes and agency growth

Preferred Qualifications

• Minimum 4-5 years of experience in performance advertising, with deep expertise in Facebook Ads. Knowledge of Google Ads / SEO is a plus.
• Demonstrated ability to manage large budgets, at least 50-60 lakhs per month
• Handle multiple client accounts simultaneously
• Proven track record of scaling D2C brands through paid social and search channels
• Strong grasp of both the Indian and International digital advertising landscape
• Experience building client relationships at a senior level, including presenting strategy and results to key stakeholders
• Ability to mentor junior media buyers and contribute to team capability building
• Strategic thinker with a bias for action and a high tolerance for fast-paced, ambiguous environments
• Proficiency with Shopify, Google Analytics, Meta Business Suite, and spreadsheet software
• Comfortable with emerging tools, automation, and attribution technologies