Full time · Kolkata Media Buying View and apply →

Teamology; Kolkata District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Teamology in Kolkata is seeking a capable Campaign Manager to plan and execute media buying strategies for client goals. You will collaborate with creative teams to craft compelling ad content and manage relationships with publishers to secure favorable placements.

Responsibilities include monitoring campaign performance, analyzing data for optimization, and working with accounts to track budgets and outcomes.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience in media buying and digital advertising.
• Strong negotiation and relationship management skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Familiarity with digital advertising platforms and tools.

Responsibilities

• Campaign Planning and Execution: Develop and implement media buying strategies to achieve client objectives.
• Publisher Negotiation and Relationship Management: Build relationships with publishers and media partners and negotiate favorable terms.
• Campaign Optimization: Monitor performance, analyze data, and implement A/B testing to maximize effectiveness.
• Budget Management: Establish and manage campaign budgets with the accounts team and report on budget utilization.

Skills

Media buying

Digital advertising

Negotiation

Relationship management

Data interpretation

Advertising platforms/tools

Education

Bachelor's degree in Marketing/Advertising

Tools

Digital advertising platforms

Job description

Duties & Responsibilities

• Campaign Planning and Execution:

  • Develop and implement media buying strategies to achieve client objectives.
  • Identify target audiences and recommend optimal channels for campaign delivery.
  • Collaborate with the creative team to ensure the development of compelling ad creatives.

• Publisher Negotiation and Relationship Management:

  • Build and maintain relationships with publishers and media partners.
  • Negotiate and secure favorable terms for digital advertising placements.
  • Stay informed about industry trends, emerging technologies, and new advertising opportunities.

• Campaign Optimization:

  • Monitor campaign performance and key metrics.
  • Analyze data to identify trends and make data-driven decisions for campaign optimization.
  • Implement A/B testing and other optimization strategies to maximize campaign effectiveness.

• Budget Management:

  • Work closely with the accounts team to establish and manage campaign budgets.
  • Monitor expenditures and ensure campaigns are within budgetary constraints.
  • Provide regular reports on budget utilization and campaign performance.

Minimum Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience in media buying and digital advertising.
• Strong negotiation and relationship management skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Familiarity with digital advertising platforms and tools.

Job details

• Location: Kolkata
• Vacancy: 2-3
• Any Experience Welcomed
• Industry: Digital Marketing