Media Buyer

DRIMS ALLY; Thane; On-site; INR 600,000 - 1,200,000; Full time

Job summary

DRIMS ALLY in Thane is seeking a results-driven Media Buyer to plan, execute and optimize paid campaigns across digital channels. You will manage budgets, negotiate media placements, track ROI, and collaborate with marketing, data and product teams to align campaigns with brand goals.

The role requires strong skills in media planning, analytics, and familiarity with Meta Ads Manager, Google Ads, and programmatic tools.

Qualifications

• Strong media planning and buying skills with budget allocation.
• Experience designing performance-driven campaigns and interpreting data for optimization.
• Clear, professional communication with stakeholders and partners.
• Proficiency with digital advertising platforms and campaign tracking tools.
• Experience in performance marketing or digital-first environments is preferred.

Responsibilities

• Plan, execute, and optimize paid media campaigns across digital channels.
• Negotiate media placements and manage media budgets to meet ROI targets.
• Analyze campaign data and prepare performance reports for internal teams.
• Collaborate with marketing, data, and product teams to refine targeting and creative strategies.
• Monitor live campaigns, adjust bids/placements, and stay aligned with industry best practices.

Skills

Media Planning

Media Buying

Budget Allocation

Vendor Negotiations

Analytics

Communication

Digital Advertising Platforms

Campaign Tracking Tools

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Meta Ads Manager

Google Ads

Programmatic Tools

Job description

Company Description

DRIMS ALLY is a technology-driven digital enterprise focused on software, artificial intelligence, media, and automation. The company builds and scales digital platforms by combining AI-enhanced media, mobile application development, and data intelligence to deliver high-performing global digital experiences. Operating as a House of Brands, DRIMS ALLY uses an internal platform for product development, engineering, creative automation, and growth operations. This structure supports rapid validation, launch, and scaling of new digital properties through shared systems for automation, analytics, compliance, and cross-platform distribution. Team members work in an environment that values innovation, data-informed decisions, and operational efficiency.

Role Description

The Media Buyer is a full-time, on-site role based in Thane, responsible for planning, executing, and optimizing paid media campaigns across digital channels. This role involves negotiating media placements, managing budgets, and ensuring campaigns meet performance and ROI targets. The Media Buyer will analyze campaign data, prepare performance reports, and collaborate with internal teams to refine audience targeting and creative strategies. Daily activities include monitoring live campaigns, adjusting bids and placements, coordinating with media partners and platforms, and staying current with industry trends, ad policies, and best practices. The role also requires close alignment with marketing, data, and product teams to support brand growth and cross-platform distribution.

Qualifications

• Candidates should possess strong Media Planning and Media Buying skills, including budget allocation, channel selection, and vendor negotiations.
• Candidates should possess Media Strategy and Analytical Skills to design performance-driven campaigns and interpret data for optimization.
• Candidates should possess clear and professional Communication skills to collaborate with internal stakeholders and external media partners.
• Candidates should possess proficiency with digital advertising platforms (e.g., Meta Ads Manager, Google Ads, programmatic tools) and campaign tracking tools.
• Relevant experience in performance marketing, digital media, or advertising operations, preferably in a technology or digital-first environment.
• Ability to work on-site in Thane, manage multiple campaigns simultaneously, and respond quickly to changing performance conditions.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Familiarity with AI-driven optimization, attribution models, and data dashboards is an advantage.