Senior Media Buyer

Experts BIO; Chennai District; À distance; INR 3 000 000 - 6 000 000; Plein temps

Avantages offerts par ce poste

Remote work

Performance incentives

Résumé du poste

ExpertsBIO in India seeks an expert Media Buyer to own client ad performance end-to-end across Meta and Google Ads. You will be responsible for scaling coaching accounts toward ₹1–2L/day in ad spend while preserving profitability, and for driving ROI-driven results with data-backed decisions.

You’ll run webinar/workshop funnels, monitor key metrics, and collaborate with creative and funnel teams to optimize campaigns for revenue and growth in a remote-capable, performance-driven environment.

Qualifications

• Expert-level knowledge of both Meta and Google Ads.
• Experience managing significant ad budgets across both platforms.
• Proven track record of scaling accounts while maintaining ROI.
• Experience running webinar and workshop funnels.
• Understanding of registrations, show-up rates, sales and cash collected.

Responsabilités

• Own and scale coaching ad accounts toward ₹1–2L/day across Meta and Google Ads, profitably.
• Carry the ROI number for clients and drive data-driven decisions.
• Run webinar and workshop funnels, driving registrations that convert to revenue.
• Monitor CPL, cost per registration, show-up rate, ROAS and cash collected daily.
• Build and test creatives, audiences, and angles that convert coaching offers.
• Collaborate with funnel and creative teams to fix issues identified by data.
• Report performance clearly using metrics that matter.
• Make fast scale/hold/kill decisions based on data.

Connaissances

Meta Ads

Google Ads

ROI optimization

Analytics

Campaign scaling

Webinar funnels

Decision making

Outils

GA4

Description du poste

Media Buyer / Performance Marketer (Meta & Google Ads Expert) — ExpertsBIO

Remote | Scale coaching ad accounts to ₹1–2L/day profitably | Base + Performance Incentive

ExpertsBIO is India's performance marketing partner built exclusively for coaches.

For 8 years, we've worked with 100+ coaches, managed crores in ad spend, and built revenue engines for some of the most recognised names in Indian coaching.

We run on ROI, not vanity metrics.

If that's your language, keep reading.

The Role — In Plain Terms

You own the ad performance for our coaching clients, end to end — and the ROI is yours to carry.

Your job is to scale accounts to ₹1–2 lakh/day in ad spend while keeping them profitable, across both Meta and Google Ads.

You've run webinar and workshop funnels before, so you understand that the metric that matters isn't just leads — it's:

You live in the numbers. You make the scale / hold / kill calls.

When a client wins on ROI, that's on you. When they don't, that's on you too.

This is a full-ownership seat.

What You'll Actually Do Day to Day

• Own and scale coaching ad accounts toward ₹1–2L/day across Meta and Google Ads, profitably.
• Carry the ROI number for your clients.
• Run webinar and workshop funnels — driving registrations that show up and convert to cash.
• Monitor CPL, cost per registration, show-up rate, ROAS and cash collected daily.
• Build and test creatives, audiences and angles that convert for coaching offers.
• Work with the funnel and creative team to fix what the data identifies as broken.
• Report performance clearly using the numbers that actually matter.
• Make fast scale / hold / kill decisions based on data.

What We're Looking For

• Expert-level knowledge of both Meta and Google Ads — not one or the other.
• Experience managing significant ad budgets across both platforms.
• Proof you've scaled accounts to ₹1L+/day while maintaining ROI.
• Experience running webinar and workshop funnels.
• Understanding of registrations, show-up rates, sales and cash collected — not just lead volume.
• Experience in the coaching / info-product ecosystem.
• Strong analytical ability and the confidence to make scale/hold/kill decisions independently.
• Obsessed with ROI and cash collected, not vanity metrics.
• Strong on Meta but weak on Google — we need both.
• Experience limited to lead generation without webinar/workshop funnels.
• Experience only with small budgets and no proven scaling experience.
• Pure e-commerce/D2C background with no coaching or info-product exposure.
• Someone who optimises for clicks, impressions or lead volume instead of revenue.
• Base: Competitive, based on your track record and experience at scale.
• Performance Incentive: Directly tied to the ROI and results you deliver for clients.
• Uncapped Upside: For someone who can maintain profitability while scaling aggressively.

The media buyer who gets a thrill from scaling an account AND keeping it profitable.

Someone who wants to own the ROI number, not hide behind spend.

If you're an expert on both Meta and Google, have run webinar/workshop funnels to real cash, and understand the coaching world, this could be your seat.