Senior Marketing Manager

Seagamex; West Bengal; Ibrido; INR 2.500.000 - 5.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible working arrangements

Travel as required

Remote within India

Descrizione del lavoro

Seagamex is seeking an India Marketing Lead to own the go-to-market strategy and drive scalable growth across digital and offline channels in India. You will shape entry into the market, manage influencer partnerships, and align with product, operations, and business development to optimize the user journey.

You will lead budget allocation, measure ROI, CAC, LTV, and ROAS, and collaborate with an international team.

Competenze

• 3+ years in marketing or growth with track record in gaming or digital consumer brands.
• Experience leading go-to-market programs and influencer partnerships.
• Strong analytical skills with understanding of CAC, LTV, and ROAS.
• Fluency in English and Hindi.
• Willingness to travel and work in a fast-moving environment.

Mansioni

• Develop and execute the India go-to-market strategy, including audience segmentation, positioning, regional priorities and growth plans.
• Lead integrated marketing across paid digital channels, social media, content, offline activations and out-of-home advertising.
• Build and manage relationships with influencers, micro-creators, community advocates and talent agencies, covering sourcing, negotiation, contracting, campaign delivery and performance reviews.
• Own marketing budget allocation and optimize ROI, CAC, LTV, ROAS and payback periods, supported by retention and user-quality analysis.
• Identify opportunities to scale successful campaigns, improve underperforming channels and test new acquisition approaches.
• Partner with product, operations, data and business development teams to improve localization and the user journey.
• Ensure campaigns meet applicable advertising requirements and platform policies.

Conoscenze

Digital marketing

Budget ownership

Influencer partnerships

Analytics

Go-to-market strategy

Cross-functional collaboration

Strumenti

Google Analytics

Meta Ads Manager

Google Ads

Creative tools

Descrizione del lavoro

India Marketing Lead / Senior Marketing Manager – India

Location: Kolkata preferred; Mumbai or Bengaluru also considered

Employment Type: Full-time

Work Arrangement: Remote within India or hybrid arrangements are negotiable, with travel as required.

About the Role

We are expanding our gaming business in India and are looking for a hands-on marketing leader to drive market entry and scalable growth. You will own the India go-to-market strategy, bringing together digital marketing, creator partnerships and offline campaigns to deliver measurable user acquisition and sustainable business results.

This is an opportunity to shape a priority market, influence key growth decisions and build local marketing capabilities.

Key Responsibilities

• Develop and execute the India go-to-market strategy, including audience segmentation, positioning, regional priorities and growth plans.
• Lead integrated marketing across paid digital channels, social media, content, offline activations and out-of-home advertising.
• Build and manage relationships with influencers, micro-creators, community advocates and talent agencies, covering sourcing, negotiation, contracting, campaign delivery and performance reviews.
• Own marketing budget allocation and optimize ROI, CAC, LTV, ROAS and payback periods, supported by retention and user-quality analysis.
• Identify opportunities to scale successful campaigns, improve underperforming channels and test new acquisition approaches.
• Partner with product, operations, data and business development teams to improve localization and the user journey.
• Ensure campaigns meet applicable advertising requirements and platform policies.

Requirements & Qualifications

• At least 3 years of relevant marketing or growth experience; 5+ years and demonstrated budget or team ownership are preferred for Lead-level consideration.
• A track record in gaming, sports entertainment or consumer internet businesses. Experience at Dream11, Games24x7, MPL or a comparable platform is a plus.
• An established network of India-based influencers, creators, talent agencies and advertising partners, with proven experience delivering campaigns.
• Experience across digital acquisition and offline marketing, with the ability to take projects from strategy through execution and evaluation.
• Strong analytical skills and a practical understanding of acquisition economics, attribution, retention and marketing returns.
• Fluency in English and Hindi for local partner negotiations and cross-functional collaboration.
• A proactive, accountable approach and the ability to thrive in a fast-moving environment.

What We Offer

• Competitive compensation based on experience and scope of responsibility.
• Performance-based bonuses linked to clearly defined business goals.
• The opportunity to shape growth in a core market and contribute to key marketing decisions.
• Flexible working arrangements and collaboration with an international team.
• Scope to expand your responsibilities and build a team as the business grows.