Senior Marketing Manager

Experian Group; Maharashtra; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Experian Group in Maharashtra is seeking an experienced Senior Manager – Marketing to drive measurable business growth through integrated, digital-first marketing programmes. You will design and execute growth, digital, and social media strategies across the customer lifecycle to raise awareness, generate demand, acquire customers, and improve conversions.

You will combine strong marketing fundamentals with data-driven decision-making, commercial acumen, and hands-on leadership to deliver

Responsibilities

• Develop growth marketing plans aligned with business, revenue and marketing priorities.
• Identify opportunities to accelerate awareness, consideration, demand generation, acquisition, engagement and conversion across priority audiences.
• Translate our goals into integrated marketing campaigns with clear target audiences, propositions, channel strategies and measurable outcomes.
• Use customer, market and performance insights to identify and prioritise growth opportunities.
• Develop digital marketing strategies across paid, owned and earned channels.
• Plan and improve campaigns across relevant channels including paid search, paid social, display, retargeting, email, web and other digital platforms.
• Work with our teams and agency partners on audience targeting, media planning, campaign activation and ongoing optimisation.
• Improve digital customer journeys and conversion paths across campaign landing pages and web experiences.
• Apply REO, GEO, AEO, SEO, SEM, content distribution and digital acquisition principles to increase qualified traffic and engagement.
• Monitor digital performance and improve channel mix and investment based on effectiveness and outcomes.
• Stay current with evolving digital platforms, advertising formats, audience behaviours and marketing technology.
• Develop the social media strategy to support brand, expertise, engagement and our goals.
• Plan

Job description

Role Overview

We are looking for an experienced Senior Manager – Marketing to drive measurable business growth through integrated, digital-first marketing programmes.

In this role, you will develop and execute growth, digital, and social media strategies across the customer lifecycle to increase awareness and engagement, generate demand, support customer acquisition, and improve conversion outcomes. You will bring together strong marketing fundamentals, digital expertise, data-driven decision-making, and commercial acumen to deliver impactful marketing initiatives and business results.

Key Responsibilities

Growth Strategy & Integrated Marketing

• Develop growth marketing plans aligned with business, revenue and marketing priorities.
• Identify opportunities to accelerate awareness, consideration, demand generation, acquisition, engagement and conversion across priority audiences.
• Translate our goals into integrated marketing campaigns with clear target audiences, propositions, channel strategies and measurable outcomes.
• Use customer, market and performance insights to identify and prioritise growth opportunities.

Digital Marketing

• Develop digital marketing strategies across paid, owned and earned channels.
• Plan and improve campaigns across relevant channels including paid search, paid social, display, retargeting, email, web and other digital platforms.
• Work with our teams and agency partners on audience targeting, media planning, campaign activation and ongoing optimisation.
• Improve digital customer journeys and conversion paths across campaign landing pages and web experiences.
• Apply REO, GEO, AEO, SEO, SEM, content distribution and digital acquisition principles to increase qualified traffic and engagement.
• Monitor digital performance and improve channel mix and investment based on effectiveness and outcomes.
• Stay current with evolving digital platforms, advertising formats, audience behaviours and marketing technology.

Social Media Marketing

• Develop the social media strategy to support brand, expertise, engagement and our goals.
• Plan