Senior Digital Marketing Manager

IDFC FIRST Bank; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

IDFC FIRST Bank invites applications for a Senior Digital Marketing Manager to lead strategic planning and cross-channel campaigns. You will manage a team, analyze market trends, and drive growth through data-driven digital initiatives, aligning with business objectives.

The role demands strong leadership and creative problem solving in a fast-paced environment. The ideal candidate has 5–8 years in digital marketing, with MBA or postgraduate credentials, and proven ability to deliver ROI across

Qualifications

• 5–8 years of digital marketing experience with leadership exposure.
• MBA or postgraduate degree preferred.
• Strong leadership and stakeholder management skills.
• Analytical mindset with data-driven decision making.
• Experience guiding multi-channel campaigns and ROI optimization.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead strategic planning and execution of digital marketing initiatives across channels.
• Collaborate with internal departments to develop integrated campaigns that support business goals.
• Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities.
• Monitor and optimize digital marketing campaigns to maximize ROI and effectiveness.
• Stay updated on industry trends, tools, and best practices to ensure the team remains competitive.
• Design and implement brand marketing strategies aligned with the organization’s vision and objectives.
• Manage and mentor a team of digital marketers, including hiring, training, and performance evaluation.

Skills

Digital channels

Campaign strategy

Leadership

Data analytics

Project management

Creative mindset

Education

Graduation

MBA/PG

Job description

Job Requirements

As a Senior Digital Marketing Manager in the Marketing function, you will be responsible for leading the strategic planning and execution of digital marketing initiatives. You will collaborate with cross-functional teams to align marketing efforts with business objectives, manage a team of digital marketers, and identify growth opportunities through market and competitor analysis. This role requires a blend of leadership, analytical thinking, and creativity to drive impactful digital campaigns and brand visibility.

Key Responsibilities

• Lead the strategic planning and execution of digital marketing initiatives across channels.
• Collaborate with internal departments to develop integrated marketing campaigns that support business goals.
• Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities.
• Monitor and optimize digital marketing campaigns to maximize ROI and effectiveness.
• Stay updated on industry trends, tools, and best practices to ensure the team remains competitive.
• Develop and maintain strong relationships with key stakeholders, including external agencies and vendors.
• Design and implement brand marketing strategies aligned with the organization’s vision and objectives.
• Manage and mentor a team of digital marketers, including hiring, training, and performance evaluation.

What We Are Looking For

Education

• Graduation in any discipline.
• Post-graduation in MBA or any.

Experience

• Minimum 5 to 8 years of relevant experience in digital marketing, with demonstrated leadership capabilities.

Skills And Attributes

• Strong understanding of digital marketing channels, tools, and performance metrics.
• Proven experience in campaign strategy, execution, and optimization.
• Excellent leadership, communication, and stakeholder management skills.
• Analytical mindset with the ability to derive insights from data and translate them into action.
• Ability to manage multiple projects and teams in a fast-paced environment.
• Creative thinking and a passion for innovation in digital marketing.