AssistantManager–Digital Marketing

STTAR - Saamarthya Teachers Training Academy of Research; Dadri; On-site; INR 800,000 - 1,400,000; Full time

Job summary

STTAR - Saamarthya Teachers Training Academy of Research is seeking a Digital Marketing & Growth Lead to own the end-to-end digital marketing, lead generation, content, and growth engine. You will work closely with Sales, Technology, Operations, PR and leadership to identify opportunities, fix processes, and pitch new product ideas.

You will plan and execute campaigns across SEO, SEM, social, email, and content, manage paid media, and drive website traffic and on-site conversion.

Qualifications

• Experience in end-to-end digital marketing and growth initiatives.
• Ability to plan and optimize campaigns across SEO, SEM, social, email and content.
• Experience with CRM-based lead journeys and analytics.

Responsibilities

• Build and execute digital marketing strategy aligned to business goals.
• Plan and run campaigns across SEO, SEM, social, email and content.
• Manage paid media and optimize against ROAS, CPA, CTR and conversion targets.
• Drive website traffic, organic visibility and on-site conversion.
• Own content calendars and creative strategy, including videos, creatives and landing pages.
• Build and optimize lead-gen campaigns and conversion funnels.
• Manage CRM-based lead journeys — email, drip campaigns, automation.
• Track performance in Google Analytics, Meta and other platforms; own CPL, conversion rate, open rate, CTR and campaign ROI.
• Turn performance data into clear, actionable recommendations.
• Spot new market, partnership and growth opportunities.
• Contribute to new product development, GTM strategy and expansion plans.
• Support external partnerships and collaborations Research market needs and bring ideas for new products and programme.
• Own projects end-to-end — planning, execution, reporting.
• Coordinate across Sales, Operations, Technology, PR and Design to keep delivery on track.
• Act as the bridge between teams on requirements, dependencies and process gaps.
• Help plan and execute events, programmes and strategic initiatives.

Skills

Digital marketing

Lead generation

Analytics

Campaign management

Content strategy

Communication

Tools

Google Analytics

CRM platforms

Email marketing tools

Meta Ads

Job description

About the Role: We\'re looking for a Digital Marketing professional to take end-to-end ownership of our digital marketing, lead generation, content, and growth engine. You\'ll work closely with Sales, Technology, Operations, PR and leadership — so this role needs someone who\'s as comfortable executing a campaign as they are spotting an opportunity, fixing a broken process, or pitching a new product idea.

Digital Marketing & Growth-

• Build and execute digital marketing strategy aligned to business goals
• Plan and run campaigns across SEO, SEM, social, email and content
• Manage paid media and optimize against ROAS, CPA, CTR and conversion targets
• Drive website traffic, organic visibility and on-site conversion
• Own content calendars and creative strategy, including videos, creatives and landing pages

Lead Generation, CRM & Analytics -

• Build and optimize lead-gen campaigns and conversion funnels
• Manage CRM-based lead journeys — email, drip campaigns, automation
• Track performance in Google Analytics, Meta and other platforms; own CPL, conversion rate, open rate, CTR and campaign ROI
• Turn performance data into clear, actionable recommendations

Business Development & New Initiatives:

• Spot new market, partnership and growth opportunities
• Contribute to new product development, GTM strategy and expansion plans
• Support external partnerships and collaborations Research market needs and bring ideas for new products and programme

Project & Stakeholder Management

• Own projects end-to‑end — planning, execution, reporting
• Coordinate across Sales, Operations, Technology, PR and Design to keep delivery on track
• Act as the bridge between teams on requirements, dependencies and process gaps
• Help plan and execute events, programmes and strategic initiatives

Own projects end-to‑end

• planning, execution, reporting Coordinate across Sales, Operations, Technology, PR
• Design to keep delivery on track Act as the bridge between teams on requirements, dependencies and process gaps Help plan and execute events, programmes and strategic initiatives