Senior Marketing Manager

Ishvara Tech Consulting; Khordha; Hybrid; INR 3,000,000 - 6,000,000; Full time

Benefits offered by this job

Hybrid work model

Performance incentives

International projects

AI & SaaS exposure

Leadership role

Career growth

Collaborative environment

Statutory benefits

Job summary

Ishvara Tech Consulting in Odisha, India is seeking a senior marketing leader to architect and execute international GTM strategies, drive B2B lead generation and expand the company’s global client base across IT services, software, SaaS and AI.

You will manage campaigns across digital, email and social channels, mentor a marketing team, and represent the company in international meetings, with a hybrid work model and strong growth opportunities.

Qualifications

• 10+ years of experience in Marketing, preferably within IT Services, Software, SaaS, AI or Technology companies.
• Proven experience in handling international clients and international marketing projects.
• Strong understanding of global B2B marketing and client acquisition.
• Experience in generating qualified leads and business opportunities from international markets.
• Excellent English communication, presentation, negotiation and interpersonal skills.
• Strong team management and leadership capabilities.
• Good understanding of technology, software products, SaaS, AI and digital solutions.
• Hands-on experience with digital marketing, lead generation, market research and GTM strategies.
• Ability to independently plan and execute international marketing initiatives.
• Graduate/Postgraduate; MBA/PGDM in Marketing or International Business preferred.

Responsibilities

• Develop and execute international marketing strategies to drive business growth and brand presence across global markets.
• Identify and develop opportunities in international markets.
• Drive B2B lead generation, client acquisition and market expansion for technology/software solutions.
• Plan and execute Go-To-Market (GTM) strategies for international markets.
• Manage international marketing campaigns across digital, email, social media, content and other B2B channels.
• Conduct market, competitor and customer research to identify new business opportunities.
• Work closely with Sales, Product and Technology teams to develop effective marketing campaigns and propositions.
• Build and manage relationships with international clients, prospects, partners and stakeholders.
• Monitor campaign performance, lead pipeline, conversion metrics and marketing ROI.
• Lead, mentor and manage the marketing team while ensuring achievement of defined targets and timelines.
• Represent the company professionally in international client meetings, presentations and business discussions.

Skills

International marketing

B2B marketing

Lead generation

Team leadership

English communication

Education

MBA/PGDM in Marketing or International Business

Job description

Role & Responsibilities

• Develop and execute international marketing strategies to drive business growth and brand presence across global markets.
• Identify and develop opportunities in international markets.
• Drive B2B lead generation, client acquisition and market expansion for technology/software solutions.
• Plan and execute Go-To-Market (GTM) strategies for international markets.
• Manage international marketing campaigns across digital, email, social media, content and other B2B channels.
• Conduct market, competitor and customer research to identify new business opportunities.
• Work closely with Sales, Product and Technology teams to develop effective marketing campaigns and propositions.
• Build and manage relationships with international clients, prospects, partners and stakeholders.
• Monitor campaign performance, lead pipeline, conversion metrics and marketing ROI.
• Lead, mentor and manage the marketing team while ensuring achievement of defined targets and timelines.
• Represent the company professionally in international client meetings, presentations and business discussions.

Preferred Candidate Profile

• 10+ years of experience in Marketing, preferably within IT Services, Software, SaaS, AI or Technology companies.
• Proven experience in handling international clients and international marketing projects.
• Strong understanding of global B2B marketing and client acquisition.
• Experience in generating qualified leads and business opportunities from international markets.
• Excellent English communication, presentation, negotiation and interpersonal skills.
• Strong team management and leadership capabilities.
• Good understanding of technology, software products, SaaS, AI and digital solutions.
• Hands‑on experience with digital marketing, lead generation, market research and GTM strategies.
• Ability to independently plan and execute international marketing initiatives.
• Graduate/Postgraduate; MBA/PGDM in Marketing or International Business preferred.

Perks & Benefits

• Competitive salary based on experience and expertise.
• Performance-linked incentives based on achievement of defined targets.
• Opportunity to work on international markets, clients and global technology projects.
• Exposure to AI, SaaS and emerging technology products.
• Leadership role with significant ownership and decision‑making opportunities.
• Professional learning and career growth opportunities.
• Collaborative and technology-driven work environment.
• Hybrid work model, as per company policy.
• Statutory and other employee benefits as applicable under company policy.