Marketing Manager

Crew Kraftorz LLP; Chennai District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Crew Kraftorz LLP in Chennai is seeking a Marketing Manager to lead digital and offline marketing for salon, retail, and lifestyle domains. You will build a cohesive brand presence, manage online campaigns, promotions, and marketing plans aligned with business goals.

The role blends brand strategy, team leadership, and a passion for beauty trends in a fast-paced, customer-facing industry. 5–8 years experience and graduate/postgraduate in Marketing or related field preferred.

Qualifications

• Graduate or postgraduate in Marketing, Business, or related field.
• 5–8 years of experience in marketing roles, preferably in beauty, retail, or lifestyle sectors.
• Excellent English communication and leadership abilities.
• Strong branding knowledge and ability to manage brand tone across channels.

Responsibilities

• Define and maintain brand image, tone, and communication across all channels.
• Create and execute monthly and quarterly marketing plans.
• Manage performance marketing, SEO, and website content updates.
• Lead online reputation management and customer engagement strategies.
• Develop salon-specific offers and marketing campaigns in coordination with business teams.
• Oversee influencer marketing collaborations and campaign execution.
• Supervise SMS, email campaigns, and digital outreach programs.
• Coach, mentor, and manage a marketing team to achieve executional excellence.

Skills

Branding

Digital marketing

SEO

Content management

ORM & email marketing

Influencer outreach

Team leadership

Education

Graduate/Postgraduate in Marketing or related field

Tools

Marketing automation tools

Job description

We are seeking a highly creative and hands-on Marketing Manager to lead both digital and offline marketing initiatives in the salon, retail, and lifestyle domain. You will be responsible for building a consistent brand presence, managing online campaigns, driving promotions, and developing marketing plans that align with business goals. This role combines brand strategy, team leadership, and a passion for beauty and wellness trends. If you're detail-oriented, innovative, and thrive in a fast-paced, customer-facing industry, this is your calling.

Requirements

Location: Chennai
Experience: 5 to 8 years
Notice Period: Immediate to 30 days
Department: Marketing & Brand Strategy
Qualification: Graduate/Postgraduate in Marketing, Business, or related field

Must-Have Skills:

Strong knowledge of branding, brand communication, and visual identity

Experience with digital marketing, SEO, and performance campaigns

Hands-on with website content management, online offers, and blogs

Proficient in ORM, email/SMS marketing, and influencer outreach

Experience in developing offline and online marketing collaterals

Familiarity with competitive analysis and trend tracking (e.g., chatbots, automation tools)

Excellent team management and leadership skills

Key Responsibilities:

Define and maintain brand image, tone, and communication across all channels

Create and execute monthly and quarterly marketing plans

Manage performance marketing, SEO, and website content updates

Lead online reputation management and customer engagement strategies

Develop salon-specific offers and marketing campaigns in coordination with business teams

Oversee influencer marketing collaborations and campaign execution

Supervise SMS, email campaigns, and digital outreach programs

Coach, mentor, and manage a marketing team to achieve executional excellence

Good to Have:

Passion for the salon, fashion, or beauty industry

Experience working with service-based or retail brands

Exposure to marketing automation tools and customer loyalty platforms

Creative flair with a strong eye for detail and aesthetics

Strong communication skills in English (written and spoken)

About the Company

Be part of a premium lifestyle brand known for excellence, creativity, and customer experience. A vibrant workplace for those who thrive on style and service.