Growth Marketing Manager

Intricare; Vadodara; Remote; INR 600,000 - 1,000,000; Full time

Job summary

Intricare is seeking a hands-on marketer to turn our LeadCRM, LinkedFusion, and GoKiosk resources into measurable growth. You will own strategy, SEO, content, and messaging across inbound and outbound channels.

The role requires strong SEO, the ability to learn unfamiliar software, write compelling copy, and guide teammates while executing key initiatives. Collaboration with founder and design/engineering will be essential.

Qualifications

• Hands-on experience marketing B2B SaaS, MarTech, or similar technical products.

Responsibilities

• Understand products and customers; identify ideal audiences, use cases and buying triggers.
• Set marketing direction with priorities, goals, KPIs, and a roadmap aligned to business outcomes.
• Own SEO; research intent, analyze competitors, identify opportunities and coordinate technical fixes with developers.
• Lead content strategy; create briefs and review content for depth, accuracy and conversion relevance.
• Guide outbound messaging; collaborate on targeting, offers, sequences, and supporting assets.
• Execute campaigns and improvements; coordinate distribution, landing pages, lead magnets, and signup journeys.
• Apply MarTech and automation; configure workflows and involve developers when needed.
• Measure and explain outcomes and proposed changes.

Skills

B2B SaaS marketing

SEO

Content strategy

MarTech

Campaign management

Analytics

AI/Automation in marketing

Tools

CRM

Marketing Automation

SEO Tools

Job description

Location: Remote, India
Work Mode: Work From Home (WFH)
Employment Type: Full-Time
Salary Range: ₹6 LPA – ₹10 LPA

About the Role

We build products including LeadCRM, LinkedFusion, and GoKiosk. We have strong engineering capabilities and an internal AI-assisted content system. We now need a hands-on marketer who can turn these resources into focused, measurable growth.

You will own marketing strategy, content direction, SEO, audience research, and messaging alignment across inbound and outbound. You should be able to guide teammates and personally execute important work when needed.

What You Will Do

Understand our products and customers: Use the tools, learn their workflows and limitations, and identify ideal audiences, use cases, and buying triggers.

Set marketing direction: Define priorities, goals, KPIs, and an actionable roadmap connected to business outcomes.

Own SEO: Research search intent, analyze competitors, identify opportunities, improve on-page SEO and internal linking, and coordinate technical fixes with developers.

Lead content strategy: Prioritize topics, create useful briefs, and review content for depth, product accuracy, and conversion relevance.

Guide outbound messaging: Work with the outbound owner on targeting, offers, sequences, and supporting assets so outreach stays relevant and credible.

Execute campaigns and improvements: Coordinate distribution, landing pages, lead magnets, and signup journeys with content, design, and engineering.

Apply MarTech and automation: Configure practical workflows, guide teammates, investigate problems, and involve developers when needed.

Measure and improve: Explain what shipped, what happened, what was learned, and what should change next.

What We Need

Hands-on experience marketing B2B SaaS, MarTech, or similarly technical products.

Strong practical SEO knowledge — this is mandatory.

Ability to learn unfamiliar software and translate features into customer value.

Strong content and messaging judgment, including the ability to write or improve important copy yourself.

Understanding of acquisition funnels, conversion, analytics, and campaign measurement.

Comfort using AI and automation without sacrificing accuracy or quality.

Evidence of independently shipping work, setting priorities, and guiding contributors.

Custom coding is not required. Practical experience with CRM, enrichment, campaign, and automation tools is valuable.

How We Work

You will collaborate with the founder, content contributors, a separate outbound owner, and shared design and engineering resources. You must be able to own SEO without depending on a separate SEO manager.

We measure outcomes, quality, and dependable delivery — not hours logged. You should be available primarily during Indian business hours for team collaboration.

Priorities will be agreed across products. You are not expected to personally write every article, operate every outbound campaign, or build every integration.