Lead Generation Executive

Quore B2B Marketing; Pune District; On-site; INR 300,000 - 500,000; Full time

Job summary

Quore B2B Marketing in Pune (Koregaon Park Annex) seeks a motivated Lead Generation Executive to join our growing team. This full-time, office-based role requires US ET shift experience and a focus on quality lead generation for US campaigns.

You will manage B2B lead generation and qualification processes, including MQL/SQL/BANT, research decision-makers, and maintain campaign records while hitting daily and weekly metrics.

Qualifications

• Minimum 1 year of relevant experience in B2B lead generation or demand generation.
• Familiar with MQL, SQL, and BANT lead qualification concepts.
• Willing to work from office in Pune and support US ET shift.

Responsibilities

• Execute B2B lead generation and demand generation campaigns targeting the US market.
• Generate and qualify leads according to campaign requirements, target audience profiles, and client-defined criteria.
• Understand and work with different lead types, including MQLs, SQLs, and BANT-qualified leads.
• Conduct prospect research and identify relevant companies, decision-makers, and business contacts.
• Follow campaign-specific SOPs, client instructions, and quality guidelines.
• Maintain accurate records of campaign activity, lead status, and daily productivity.
• Coordinate with internal campaign managers and quality control teams to ensure lead accuracy and compliance.
• Meet daily, weekly, and monthly campaign productivity and quality targets.
• Follow responsible data-handling practices and applicable client requirements.

Skills

Lead generation

B2B campaigns

MQL/SQL/BANT knowledge

US market awareness

English communication

Job description

Job Description :

We are looking for a motivated and detail-oriented Lead Generation Executive to join our growing team at Quore B2B Marketing. The ideal candidate will have at least one year of hands‑on experience in B2B lead generation or demand generation, preferably working on US‑market campaigns.

The candidate should understand different B2B lead qualification models, including MQL, SQL, and BANT, and be comfortable executing campaigns aligned with client requirements and target audience profiles.

This is a full‑time, work‑from‑office position requiring candidates to work in a US time zone shift starting with Eastern Time (ET).

Key Responsibilities :

• Execute B2B lead generation and demand generation campaigns targeting the US market.
• Generate and qualify leads according to campaign requirements, target audience profiles, and client‑defined criteria.
• Understand and work with different lead types, including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and BANT‑qualified leads.
• Conduct prospect research and identify relevant companies, decision‑makers, and business contacts.
• Follow campaign‑specific Standard Operating Procedures (SOPs), client instructions, and quality guidelines.
• Maintain accurate records of campaign activity, lead status, and daily productivity.
• Coordinate with internal campaign managers and quality control teams to ensure lead accuracy and compliance.
• Meet daily, weekly, and monthly campaign productivity and quality targets.
• Follow responsible data‑handling practices and applicable client requirements.

Required Qualifications:

• Minimum 1 year of relevant experience in B2B lead generation, demand generation, or B2B campaign execution.
• Working knowledge of MQL, SQL, BANT, and other lead qualification concepts.
• Familiarity with US B2B audiences, company research, and decision‑maker identification.
• Good written and verbal English communication skills.
• Strong attention to detail and the ability to follow defined campaign processes.
• Ability to work independently and meet performance targets.
• Willingness to work from the office and support a US‑market shift.
• Reliable personal commuting arrangements.

Work Schedule and Employment Details :

• Employment type: Full‑time
• Work arrangement: Work from office only; no remote or work‑from‑home option.
• Shift: US Eastern Time (ET) aligned shift. Exact working hours will be communicated during the interview.
• Weekly off: Saturday and Sunday.
• Commute: Candidates must arrange their own daily commute; company transport is not provided.
• Experience: Minimum 1 year of relevant experience.
• Location: Koregaon Park Annex Pune, Maharashtra
• Compensation: As per experience, skills, and interview performance.

We are looking for candidates who have already worked in B2B lead generation or demand generation and understand that lead quality is as important as lead volume. Candidates with exposure to US‑market campaigns, structured lead qualification, and quality‑controlled campaign delivery will be preferred.

Candidates with experience limited to generic B2C telecalling, consumer sales, or basic data entry without B2B lead generation exposure may not be suitable for this role.