Senior Marketing Executive

Vilas Transcore Limited; Vadodara; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Vilas Transcore Limited in Vadodara seeks a Senior Marketing Executive to drive strategic market development, lead generation, technical marketing, and customer engagement to grow the transformer business.

You will identify new market opportunities, perform market research, develop region-specific strategies, and generate qualified leads through exhibitions, digital channels, referrals, and direct outreach.

Qualifications

• Bachelor's degree in Engineering (Electrical/Mechanical/Metallurgy) required.
• MBA in Marketing or equivalent preferred.
• 5+ years in manufacturing engineering industrial/B2B marketing or transformer industry.

Responsibilities

• Identify and evaluate new opportunities within the transformer industry.
• Conduct market research on trends, competitors and forecasts.
• Develop region-wise marketing strategies with senior management.
• Generate and qualify leads through exhibitions, digital channels, referrals.
• Maintain lead data in CRM with history and next steps.
• Collaborate with sales to convert MQLs to SQLs.
• Create technical brochures and marketing collateral; support proposals and client presentations.
• Plan multi-channel campaigns (email, LinkedIn, SEO, webinars) and monitor metrics.

Skills

Lead generation

Market research

Strategic planning

Customer engagement

Education

Bachelor's degree in Engineering (Electrical / Mechanical / Metallurgy)

MBA in Marketing or equivalent qualification

Tools

CRM software

Marketing automation

Proposals & presentations

Job description

Job Summary : The Senior Marketing Executive will be responsible for driving strategic market development, lead generation, technical marketing, and customer engagement to support business growth in the transformer industry. The role involves identifying new market opportunities, conducting market research, developing region-specific marketing strategies, and generating qualified leads through multiple channels.

Qualifications:

• Bachelor's degree in Engineering (Electrical / Mechanical / Metallurgy)
• MBA in Marketing or equivalent qualification preferred
• 5+ years of experience in any manufacturing engineering industrial/B2B marketing, in any manufacturing engineering industry or Transformer s industry, transformers components industry

Key Responsibilities:

1. Strategic Market Development

• Identify and evaluate new business opportunities within the transformer industry
• Conduct in-depth market research to assess industry trends, competitor strategies, and market forecasts.
• Develop region-wise and segment-wise marketing strategies in coordination with senior management.
• Generate and qualify leads through exhibitions, digital channels, referrals, and direct outreach.
• Maintain accurate lead data in CRM software, including contact history, status updates, and next steps.
• Collaborate with the sales team to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).

3. Technical Marketing & Documentation

• Create and maintain technical brochures, product datasheets, application notes, and marketing collateral.
• Support the preparation of proposals, respond to technical queries, and assist in client presentations.
• Effectively communicate product value propositions with an emphasis on Transformers material specifications.

4. Field visit at customer place : Visiting the customers site and getting inquiries. Building acustomer base

• Plan and execute multi-channel marketing campaigns (email, LinkedIn, SEO, webinars, etc.).
• Monitor campaign performance metrics (open rates, CTRs, conversion rates) and optimize based on data insights.
• Coordinate offline marketing efforts such as trade shows, customer meetings, and industry exhibitions.

6. Customer Interaction & Event Coordination

• Engage with customers to address inquiries, schedule meetings, and facilitate technical discussions.
• Lead marketing efforts for exhibitions, conferences and factory visits.
• Gather customer feedback and incorporate insights to refine marketing materials and customer engagement strategies.