Senior Marketing Executive

Weekday AI (YC W21); Maharashtra; On-site; INR 700,000 - 900,000; Full time

Job summary

A dynamic marketing firm is seeking a Senior Marketing Executive (B2B) based in Maharashtra. The role focuses on strengthening brand presence through high-quality digital content and social media engagement, particularly on LinkedIn. Responsibilities include managing B2B content, executing marketing initiatives, and optimizing email campaigns. The ideal candidate will have 2-4 years of experience in B2B marketing and proficiency in tools like Canva and Zoho Email Campaigns. This is a full-time position offering significant growth in a vibrant work environment.

Qualifications

• 2-4 years of experience in a B2B marketing environment.
• Proven experience in building and executing brand campaigns.
• Clear understanding of campaign journeys, objectives, and performance outcomes.

Responsibilities

• Create, curate, and manage B2B content for brand communication.
• Plan and execute B2B brand marketing initiatives.
• Own and manage social media channels, focusing on LinkedIn.

Skills

Content creation

Creative writing

B2B brand marketing

Social media management

Email marketing

Brand communication

Tools

Canva

Adobe Creative Suite

Zoho Email Campaigns

Job description

Overview

We are looking for a Senior Marketing Executive (B2B) with a strong foundation in content creation, creative writing, and brand marketing. This role focuses on strengthening B2B brand presence through high-quality digital content, social media engagement (with a strong emphasis on LinkedIn), and execution of integrated brand campaigns.

Location: Lower Parel. Employment type: Full-time. Min Experience: 2 years.

Responsibilities

• Create, curate, and manage B2B content for brand communication across websites, blogs, campaigns, and social media platforms.
• Plan and execute B2B brand marketing initiatives to improve visibility, credibility, and engagement.
• Own and manage social media channels, with a primary focus on LinkedIn for B2B audiences.
• Plan, execute, and optimize email marketing campaigns using Zoho Email Campaigns.
• Design marketing creatives using tools such as Canva and Adobe Creative Suite.
• Ensure consistent brand tone, messaging, and visual identity across all communication channels.
• Collaborate with internal stakeholders to plan, execute, and track marketing campaigns.
• Support campaign performance tracking and contribute to insights and improvements.

Must-Have Skills

• Strong content creation and creative writing capabilities.
• Hands-on experience in B2B brand marketing and campaign execution.
• Experience managing social media platforms, especially LinkedIn.
• Proficiency in Canva, Adobe Creative Suite, and Zoho Email Campaigns.
• Ability to share content samples, writing references, or a portfolio.

Good-to-Have Skills

• Basic understanding of SEO and content optimization.
• Exposure to offline marketing activities and vendor coordination.

Experience & Qualifications

• 2-4 years of experience in a B2B marketing environment.
• Proven experience in building and executing brand campaigns.
• Clear understanding of campaign journeys, objectives, and performance outcomes.

Skills

Brand Marketing, Brand Strategy, Content Marketing, Social Media Marketing, B2B Marketing, Creative Strategy

Position Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Other
• Industries: IT Services and IT Consulting