Content Marketing Associate

Edgematics Consulting; Pune District; On-site; INR 400,000 - 600,000; Full time

Job summary

Edgematics Consulting is seeking a Content Marketing Associate in Pune with 0-2 years of experience. The role involves supporting content marketing initiatives, including SEO writing, B2B copywriting, and brand messaging, for a technology consulting firm.

You will assist in planning content calendars, create blogs and website content, and help with lead nurturing and demand generation. Freshers or early-career professionals are encouraged to apply, with opportunities to work across LinkedIn,

Qualifications

• Basic understanding of content strategy and SEO writing.
• B2B copywriting and content creation skills.
• Familiarity with brand voice, tone and messaging consistency.
• Ability to conduct keyword research and on-page optimization.
• Experience with social media content planning is a plus.
• Interest in content marketing, digital marketing, and writing for business audiences.

Responsibilities

• Assist in planning and executing content calendars aligned with marketing goals.
• Conduct keyword research and create SEO-friendly blogs, articles, and website content with on-page optimization.
• Write engaging blogs, whitepapers, case studies, website copy, and other marketing materials.
• Develop content to support demand generation, lead nurturing, and brand awareness campaigns.
• Create and schedule engaging posts for LinkedIn, Twitter/X, and other platforms while maintaining brand voice.
• Ensure consistency in tone, style, and messaging across channels.
• Research industry trends, competitors, and target audiences to develop content ideas.
• Assist in tracking content engagement, website traffic, and social media performance.

Skills

Excellent written communication

Verbal communication

Content marketing basics

SEO writing

B2B copywriting

Content strategy

Social media content creation

Brand messaging

Research and editing

Time management

Team collaboration

LinkedIn familiarity

Education

Bachelor's degree in Marketing, Mass Communication, English, Business Administration, or related field

Tools

Google Analytics

Google Search Console

WordPress

Canva

AI-assisted writing tools

Job description

Job Title: Content Marketing Associate
Experience: 02 Years
Location: Pune

Employment Type: Full-Time

Job Summary

We are looking for a creative and detail-oriented Content Marketing Specialist with 0-2 years of experience to support our content marketing initiatives. The ideal candidate should have a basic understanding of content strategy, SEO writing, B2B copywriting, social media content creation, and brand messaging. This role is suitable for freshers or early-career professionals who are passionate about writing, digital marketing, and creating engaging content for business audiences.

Key Responsibilities

• Content Strategy: Assist in planning and executing content calendars aligned with marketing goals.
• SEO Writing: Conduct keyword research and create SEO-friendly blogs, articles, and website content using on-page optimization techniques.
• B2B Copywriting: Write engaging blogs, whitepapers, case studies, website copy, and other marketing materials.
• Content Marketing: Develop content to support demand generation, lead nurturing, and brand awareness campaigns.
• Social Media Content: Create and schedule engaging posts for LinkedIn, Twitter/X, and other relevant platforms while maintaining the brand voice.
• Brand Messaging: Ensure consistency in tone, style, and messaging across all communication channels.
• Content Research: Research industry trends, competitors, and target audiences to develop relevant content ideas.
• Performance Monitoring: Assist in tracking content engagement, website traffic, and social media performance.

Required Skills

• Excellent written and verbal communication skills.
• Basic knowledge of content marketing and digital marketing concepts.
• Understanding of SEO, keyword research, and on-page optimization.
• Basic B2B copywriting and content creation skills.
• Familiarity with LinkedIn and other social media platforms.
• Understanding of brand voice, tone, and messaging consistency.
• Good research, editing, proofreading, and time-management skills.
• Ability to meet deadlines and work collaboratively with the marketing team.

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communication, English, Business Administration, or a related field.
• 0-2 years of experience in content writing, content marketing, digital marketing, or a related role.
• Internship experience, personal writing samples, or a content portfolio will be an advantage.
• Familiarity with tools such as Google Analytics, Google Search Console, WordPress, Canva, or AI-assisted writing tools is a plus.