Senior Marketing Associate

Macsen Laboratories; Udaipur District; On-site; INR 550,000 - 800,000; Full time

Job summary

Macsen Laboratories in India seeks a Marketing Associate to drive content marketing, website management, and digital campaigns. You will optimize content for SEO, manage LinkedIn presence, and support email outreach and trade shows.

The role emphasizes clear technical writing and collaboration across marketing, sales, and R&D to articulate product benefits and industry applications. Prior pharma/chemistry exposure is valued.

Qualifications

• 2–3 years of relevant marketing experience in pharma, chemical, life sciences, or manufacturing.

Responsibilities

• Manage and regularly update websites, blogs, LinkedIn, and industry platforms.
• Develop content-led marketing to improve visibility; focus on SEO and email marketing.
• Create, edit, and publish marketing content communicating products and capabilities.
• Maintain product profiles and listings for e-commerce and marketplaces.
• Understand Macsen Laboratories' products and markets to craft effective campaigns.
• Conduct market and competitor research to identify opportunities and strategies.
• Improve website traffic, search visibility, impressions, and inbound leads.
• Create and update marketing collaterals with design team support.
• Plan and execute trade exhibitions and post-event campaigns.
• Collaborate with BD, Sales, R&D and other teams on marketing priorities.

Job description

Job Overview:

We are looking for a passionate and enthusiastic Marketing Associate to join our marketing team and support the companys overall marketing and brand-building initiatives. The role will primarily focus on content marketing and management of the companys websites, including creating and updating website content, SEO optimization, and improving the companys online visibility. The role will also involve managing the companys LinkedIn presence, executing email marketing and outreach campaigns, developing and updating marketing collaterals, and supporting the planning and execution of trade exhibitions and industry events where the company participates or exhibits.

The ideal candidate should be a strong communicator with an interest in B2B marketing and the ability to coordinate across digital content, marketing communications, and offline marketing initiatives.

Roles & Responsibilities:

• Manage and regularly update the company’s websites and other digital channels, including website content, blogs, LinkedIn, and relevant third-party industry platforms and marketplaces.
• Develop and execute content-led marketing initiatives aimed at improving the company’s visibility and reach, with a focus on SEO, email marketing, LinkedIn, and other relevant B2B marketing channels.
• Create, edit, and publish high-quality website and marketing content that effectively communicates the company’s products, capabilities, technical strengths, and value propositions to relevant target audiences.
• Create, update, and maintain product profiles and listings for the company’s e-commerce channel and online marketplaces, including product packaging and images, descriptions, specifications, applications, supporting content, and other relevant information, while ensuring accuracy and consistency across platforms.
• Develop a strong understanding of the products, services, industries, and markets served by Macsen Laboratories in order to communicate their benefits accurately and meaningfully through marketing campaigns and materials.
• Conduct market, industry, and competitor research to identify market trends, potential opportunities, target customers, and marketing strategies employed by other companies in the industry.
• Work towards increasing the company’s digital footprint and inbound enquiries by improving relevant metrics such as website traffic, search visibility, impressions, engagement, and qualified inbound leads.
• Create and regularly update marketing collaterals, including company presentations, product brochures, flyers, exhibition materials, product listings, and other sales and marketing materials, in coordination with the design team where required.
• Support the planning, coordination, and execution of trade exhibitions and industry events in which the company participates, including pre-event marketing, exhibition-related collaterals, coordination of marketing requirements, and post-event communication and follow-up campaigns.
• Collaborate with the Business Development, Sales, R&D, and other relevant teams to understand business priorities and develop appropriate marketing strategies and communication.
• Support other brand-building, marketing communication, and outreach initiatives undertaken by the company from time to time.

Qualifications

• Bachelor’s degree in Pharmacy, Chemistry, Life Sciences, Biotechnology, or another science-related discipline is preferred. Candidates from other educational backgrounds with strong communication and content-writing capabilities may also be considered.
• Proven 2–3 years of relevant experience in marketing, content marketing, digital marketing, B2B marketing, or a related role, preferably within the pharmaceutical, chemical, life sciences, or manufacturing industry.
• Excellent written and verbal communication skills, with a strong command of English and the ability to communicate information clearly and effectively.
• Strong interest and aptitude for technical and scientific content writing. The candidate should be curious, willing to learn, and comfortable understanding complex products, technologies, and scientific concepts and translating them into clear and engaging marketing content.
• Ability to conduct independent research and develop a good understanding of the company’s products, applications, industries, customers, and competitive landscape.
• A creative and thoughtful approach to content development, communication, and problem-solving.
• Self-motivated, enthusiastic, and proactive, with the ability to take ownership of assigned projects and work collaboratively with technical, commercial, and creative teams.
• Strong attention to detail and a high level of professionalism, integrity, and work ethic.