Manager- Marketing

Eurofins; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading life sciences company in Bengaluru is looking for a Digital Marketing Specialist with over 5 years of experience in Clinical Diagnostics and Molecular Diagnostics. You will develop strategies, deploy marketing campaigns, and produce engaging content. The ideal candidate will have strong skills in analytics and a BSc/MSc in Marketing or related field. This role offers opportunities for career growth in a fast-paced, innovative environment.

Qualifications

• 5+ years of Digital Marketing experience for new and emerging technologies.
• Experience in identifying target audiences and leading marketing campaigns.
• Solid knowledge of website analytics tools.

Responsibilities

• Develop strategies to boost the company’s reputation.
• Deploy successful marketing campaigns from ideation to execution.
• Produce valuable and engaging content for our website and blog.
• Build relationships with key industry players, agencies, and vendors.
• Monitor the marketing budget on a quarterly and annual basis.
• Measure and report on the performance of marketing campaigns.

Skills

Digital Marketing experience

Marketing campaign development

Website analytics tools

Google Adwords optimization

Numerical literacy

Communication skills

Knowledge of marketing trends

Education

BSc/MSc degree in Marketing or related field

Tools

Google Analytics

Job description

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.

In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to over 47,000 staff across a network of more than 900 independent companies in over 50 countries and operating more than 800 laboratories. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products, as well as providing innovative clinical diagnostic testing services, as one of the leading global emerging players in specialised clinical diagnostics testing.

In 2019, Eurofins generated total revenues of EUR € 4.56 billion, and has been among the best performing stocks in Europe over the past 20 years.

Job Description

Should have at least 5+ years of Digital Marketing experience for new and emerging technologies of Clinical Diagnostics, Molecular Screening Program, Molecular Diagnostic tests etc.

Responsibilities

• Developing strategies and tactics to boost the company’s reputation
• Deploying successful marketing campaigns from ideation to execution
• Produce valuebale and engaging content for our website and blog that attracts and converts target groups
• Build strategic relationship and partner with key industry players, agencies and vendors
• Experimenting with various organic and paid acquisition channels
• Prepare and monitor the marketing budget on Quarterly and annual basis
• Oversee the marketing material from website banners to hardcopy brouchers
• Measure and report on the performance of marketing campaings, gain insights and assess against goals
• Analayse consumer behavior and adjust our advertising campaigns accordingly

Requirements

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics & good communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field

Qualifications

BSc/MSc degree in Marketing or related field

Additional Information

Evolution

In a fast growing group, successful leaders are frequently being offered increased areas of responsibility (subject to geographic mobility).

Eurofins offers international opportunities to strong performers.