Deputy Manager Marketing

Abdoslabware; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Abdoslabware is seeking a Deputy Marketing Manager to craft impactful marketing strategies, build brand visibility, and drive business growth across domestic and international markets.

The role requires 3–6 years in marketing, with a strong focus on digital channels, CRM systems, and analytics to support aggressive growth targets in the labware sector.

Qualifications

• Strong understanding of digital marketing, CRM systems, and analytics tools.
• Experience managing agencies, vendors, and cross-functional teams.
• Excellent communication, project management, and execution capabilities.
• Data-driven mindset with ability to translate insights into strategies.
• Experience with Gen AI tools and website/content management.

Responsibilities

• Design and execute multi-channel digital campaigns to drive brand awareness and leads.
• Maintain website hygiene and coordinate SEO/AI optimization for conversions.
• Lead end-to-end planning of exhibitions and roadshows (domestic & international).
• Design targeted email campaigns for lead nurturing and engagement.
• Collaborate with product and design teams for blogs, webinars, and brochures.
• Conduct market research to identify trends and new growth opportunities.

Skills

Digital marketing

CRM systems

Analytics tools

Agency management

Cross-functional teams

Communication

Project management

Gen AI tools

WordPress

cPanel

Tools

WordPress

cPanel

Job description

We are looking for a creative and results-driven Deputy Marketing Manager to develop impactful marketing strategies, build brand visibility, and drive business growth.

3-6 years

Position Overview

We are seeking a strategic and technically proficient Marketing Manager to drive our marketing initiatives across multiple channels and markets. This role requires a unique blend of technical expertise, digital marketing acumen, strategic thinking, and strong experience in the Labware Industry to support our aggressive growth targets in both domestic and international markets.

Key Responsibilities

1.Digital Marketing & Social Media Management

–Design and execute multi-channel campaign strategy across digital media platforms to drive brand awareness, lead generation and engagement.

–Develop and manage content calendars aligned with product launches, events, campaigns and team priorities

–Track performance metrics and continuously optimize campaigns for ROI

2.Website & CRM

–Maintain website hygiene and regular content updating

–Coordinate with agency to oversee SEO/ AI Search Optimization

–Ensure website acts as a high-conversion lead generation engine

–Manage and optimize custom CRM system to ensure effective lead tracking, segmentation, and nurturing

–Drive CRM adoption across sales teams through structured processes and reporting

–Generate actionable insights from CRM data to support sales and marketing decisions

–Act as the primary point of contact for marketing agencies, digital partners, and vendors

–Ensure timely execution of deliverables with high quality standards

4. Events/Exhibitions/Roadshows

–Lead end-to-end planning and execution of exhibitions, trade shows, and roadshows (domestic & international)

–Own brand representation, booth design, and on-ground marketing activities

–Ensure strong lead capture and post-event follow-up mechanisms

5.Email Marketing & Campaign Execution

–Design and execute targeted email marketing campaigns for lead nurturing and customer engagement

–Monitor campaign performance (open rates, CTR, conversions) and optimize accordingly

6.Content, Webinars & Product Marketing Coordination

–Collaborate closely with product and design teams to develop high-quality content including blogs, webinars, case studies, and brochures

–Translate technical product features into compelling marketing narratives

–Develop other required sales enablement material as per requirement.

7.Market Research & Insights

–Conduct ongoing market research to track industry trends, competitor activity, and customer needs

–Identify new market opportunities and growth segments

Qualification

–3–6 years of experience in marketing, preferably in B2B, life sciences, or plastic labware industry

–Strong understanding of digital marketing, CRM systems, and analytics tools

–Experience managing agencies, vendors, and cross-functional teams

–Excellent communication, project management, and execution capabilities

–Data-driven mindset with the ability to translate insights into actionable strategies

• Experience with Gen AI tools, WordPress, and C-Panel

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