Marketing Associate

Macsen Laboratories; Udaipur District, Mumbai Suburban; On-site; INR 500,000 - 800,000; Full time

Job summary

Macsen Laboratories is seeking a content-focused marketing professional to manage our digital presence and craft technical marketing content. The role emphasizes SEO-driven campaigns, product storytelling, and cross-functional collaboration with BD, Sales, and R&D teams.

The candidate will translate complex product information into engaging marketing materials, maintain product listings for e-commerce platforms, and support events and trade show materials.

Qualifications

• Bachelor’s degree in Pharmacy, Chemistry, Life Sciences, Biotechnology, or a related science field.
• Excellent written and verbal English communication.
• Strong ability to translate technical concepts into clear marketing content.
• Ability to conduct independent product and market research.
• Creative, proactive, and collaborative approach to content development.

Responsibilities

• Manage and regularly update the company’s websites and other digital channels.
• Develop and execute content-led marketing initiatives focusing on SEO, email, LinkedIn, and other B2B channels.
• Create and publish high-quality website and marketing content communicating products, capabilities, and value propositions.
• Maintain product profiles and listings for e-commerce channels with accurate info and visuals.
• Develop understanding of products, services, industries, and markets for meaningful marketing.
• Conduct market, industry, and competitor research to identify trends and opportunities.
• Increase digital footprint and inbound enquiries by improving website traffic and engagement.
• Create and update marketing collaterals in coordination with the design team.
• Support planning and execution of trade shows and industry events.

Skills

Content writing

English communication

Technical writing

Independent research

Creativity

Education

Science degree (BPharm/ Chemistry/ Life Sciences/ Biotechnology or related)

Job description

Role & responsibilities

• Manage and regularly update the companys websites and other digital channels, including website content, blogs, LinkedIn, and relevant third-party industry platforms and marketplaces.
• Develop and execute content-led marketing initiatives aimed at improving the companys visibility and reach, with a focus on SEO, email marketing, LinkedIn, and other relevant B2B marketing channels.
• Create, edit, and publish high-quality website and marketing content that effectively communicates the companys products, capabilities, technical strengths, and value propositions to relevant target audiences.
• Create, update, and maintain product profiles and listings for the company’s e-commerce channel and online marketplaces, including product packaging and images, descriptions, specifications, applications, supporting content, and other relevant information, while ensuring accuracy and consistency across platforms.
• Develop a strong understanding of the products, services, industries, and markets served by Macsen Laboratories in order to communicate their benefits accurately and meaningfully through marketing campaigns and materials.
• Conduct market, industry, and competitor research to identify market trends, potential opportunities, target customers, and marketing strategies employed by other companies in the industry.
• Work towards increasing the company’s digital footprint and inbound enquiries by improving relevant metrics such as website traffic, search visibility, impressions, engagement, and qualified inbound leads.
• Create and regularly update marketing collaterals, including company presentations, product brochures, flyers, exhibition materials, product listings, and other sales and marketing materials, in coordination with the design team where required.
• Support the planning, coordination, and execution of trade exhibitions and industry events in which the company participates, including pre-event marketing, exhibition-related collaterals, coordination of marketing requirements, and post-event communication and follow-up campaigns.
• Collaborate with the Business Development, Sales, R&D, and other relevant teams to understand business priorities and develop appropriate marketing strategies and communication.
• Support other brand-building, marketing communication, and outreach initiatives undertaken by the company from time to time.

Preferred candidate profile

• Bachelor’s degree in Pharmacy, Chemistry, Life Sciences, Biotechnology, or another science-related discipline is preferred. Candidates from other educational backgrounds with strong communication and content-writing capabilities may also be considered.
• Excellent written and verbal communication skills, with a strong command of English and the ability to communicate information clearly and effectively.
• Strong interest and aptitude for technical and scientific content writing. The candidate should be curious, willing to learn, and comfortable understanding complex products, technologies, and scientific concepts and translating them into clear and engaging marketing content.
• Ability to conduct independent research and develop a good understanding of the company’s products, applications, industries, customers, and competitive landscape.
• A creative and thoughtful approach to content development, communication, and problem-solving.
• Self-motivated, enthusiastic, and proactive, with the ability to take ownership of assigned projects and work collaboratively with technical, commercial, and creative teams.
• Strong attention to detail and a high level of professionalism, integrity, and work ethic.