Senior Manager - Social Media

Tata CLiQ Fashion; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Tata CLiQ Fashion in Mumbai seeks a Senior Manager – Social Media to lead strategy and performance across platforms, driving brand affinity and growth through data-driven storytelling.

The role combines brand thinking, content expertise, analytics, and stakeholder leadership, with AI-enabled marketing solutions and an emphasis on cross-functional collaboration with internal teams and agencies.

Qualifications

• 6-10 years of experience in Social Media, Content Strategy, Digital Marketing, or Brand Marketing.
• Proven experience building and scaling social media presence for consumer brands.
• Strong understanding of Instagram, Facebook, YouTube, LinkedIn, X, Pinterest, and emerging platforms.
• Demonstrated expertise in content strategy, storytelling, community building, and brand management.
• Strong analytical mindset with experience interpreting social performance data.
• Experience managing agencies, external partners, and cross-functional stakeholders.
• Strong leadership, communication, and presentation skills.
• Experience driving innovation and leveraging AI-enabled marketing solutions.

Responsibilities

• Define and own the overall social media strategy aligned with brand, marketing, and business objectives.
• Build a distinctive and consistent brand voice across all social platforms.
• Drive social media strategy for Tata CLiQ brands across fashion verticals.
• Identify emerging platforms, formats, technologies, and consumer trends.
• Champion innovation-led social initiatives to strengthen brand affinity and engagement.
• Lead end-to-end content planning including calendars and campaigns.
• Oversee creation of high-quality social content with Creative, Design, Content, and Agency partners.
• Ensure platform-specific content optimization across Instagram, Facebook, LinkedIn, X, Pinterest, and YouTube.

Skills

Social media strategy

Brand marketing

Content strategy

Digital marketing

Analytics & insights

Agency management

Leadership & communication

Education

Bachelor's degree in Marketing/Communications

Tools

Social listening tools

Analytics platforms

AI-enabled marketing tools

Job description

6 - 10 Years

On Roll

Job Description

Role Overview

We are looking for a strategic, creative, innovation-driven, and execution-focused Senior Manager – Social Media to lead the organization's social media presence, strategy, and performance across platforms. This role will be responsible for building brand affinity, driving engagement, accelerating business growth, and creating a differentiated brand voice through compelling, data-driven social storytelling.

The ideal candidate combines strong brand thinking, content expertise, platform knowledge, analytics, innovation, stakeholder management, and people leadership. They should be capable of driving social transformation through AI-enabled solutions, emerging platform innovations, and strategic partnerships while managing high-performing internal and agency teams.

Key Responsibilities

Social Media Strategy & Brand Leadership

• Define and own the overall social media strategy aligned with brand, marketing, and business objectives.
• Build a distinctive and consistent brand voice across all social platforms.
• Drive social media strategy for Tata CLiQ, Tata CLiQ Luxury, and Fashion businesses , ensuring platform-specific relevance and audience engagement.
• Identify emerging platforms, formats, technologies, and consumer trends to continuously evolve the social media ecosystem.
• Champion innovation-led social initiatives that strengthen brand affinity and customer engagement.
• Drive adoption of AI-powered tools and technologies across content creation, community management, social listening, trend forecasting, and performance optimization.
• Explore innovative content formats, automation opportunities, and next-generation consumer engagement models.
• Lead experimentation with emerging social trends, creator-led commerce, conversational AI, and platform innovations.
• Establish processes that improve efficiency, scalability, and effectiveness of social media operations.
• Lead end-to-end content planning including editorial calendars, brand campaigns, key business moments, and always-on storytelling.
• Oversee the development and execution of high-quality social content in collaboration with Creative, Design, Content, and Agency partners.
• Ensure platform-specific content optimization across Instagram, Facebook, LinkedIn, X, Pinterest, and YouTube.
• Create storytelling frameworks that strengthen brand relevance, fashion authority, and consumer engagement.

Social Commerce & Platform Implementation

• Drive implementation of social-first initiatives that support business growth and customer acquisition.
• Strengthen integration between social platforms and commerce journeys.
• Lead strategic development of YouTube as a key brand-building and engagement channel , including long-form, short-form, creator-led, and performance-driven content strategies.
• Continuously identify opportunities to improve audience acquisition, engagement, and conversion through social channels.

Campaigns, Community Growth & Engagement

• Lead social media campaigns supporting product launches, seasonal moments, brand initiatives, and business priorities.
• Grow and nurture highly engaged social communities through innovative content formats and meaningful interactions.
• Manage real-time engagement, reputation management, and customer responses across social platforms.
• Leverage culture, trends, and conversations to improve organic reach and engagement.

Partnerships & Ecosystem Development

• Explore and establish strategic collaborations with creators, influencers, technology partners, platforms, and external agencies.
• Identify sustainable partnership models that create long-term business and brand value.
• Drive innovative collaborations that enhance reach, relevance, and consumer engagement.
• Evaluate emerging partnership opportunities across content, commerce, and community-building initiatives.

Performance Marketing & Analytics

• Track, analyze, and optimize performance across engagement, reach, audience growth, sentiment, traffic, and conversion metrics.
• Translate insights into actionable recommendations and content improvements.
• Partner closely with growth, analytics, and performance marketing teams to maximize social impact.
• Implement data-driven decision-making frameworks and reporting mechanisms.

Agency Management & Stakeholder Collaboration

• Lead and manage social media agencies, content partners, and external vendors to ensure high-quality execution.
• Establish clear KPIs, governance frameworks, and performance expectations for agency partners.
• Collaborate effectively with Brand, Creative, PR, Growth, Product, Customer Experience, and Business teams.
• Act as the single point of ownership for all social media initiatives across the organization.
• Present strategic recommendations and performance insights to senior leadership stakeholders.
• Define social media playbooks, governance frameworks, and brand protection guidelines.
• Lead crisis communication planning and execution across social platforms.
• Ensure compliance with brand, legal, regulatory, and platform guidelines.
• Maintain strong oversight of reputation management and risk mitigation practices.

Team Leadership & Capability Building

• Build, mentor, and develop a high-performing social media team comprising social managers, community managers, and content specialists.
• Foster a culture of accountability, creativity, innovation, and continuous improvement.
• Drive excellence in execution while maintaining high performance standards.
• Support talent development, succession planning, capability building, and hiring initiatives.
• Inspire teams to challenge conventions and adopt next-generation social media practices.

Must-Have Skills

• 6-10 years of experience in Social Media, Content Strategy, Digital Marketing, or Brand Marketing.
• Proven experience building and scaling social media presence for consumer-facing brands.
• Strong understanding of Instagram, Facebook, YouTube, LinkedIn, X, Pinterest, and emerging social platforms.
• Demonstrated expertise in content strategy, storytelling, community building, and brand management.
• Strong analytical mindset with experience interpreting social performance data.
• Proven experience managing agencies, external partners, and cross-functional stakeholders.
• Strong leadership, communication, and presentation skills.
• Experience driving innovation and leveraging AI-enabled marketing solutions.

Good-to-Have Skills

• Experience in Retail, Ecommerce, Fashion, Luxury, Lifestyle, or Consumer Internet businesses.
• Exposure to social commerce and integrated commerce journeys.
• Experience managing creators, influencers, and platform partnerships.
• Familiarity with social listening, analytics, and community management tools.
• Experience leading YouTube growth and video-led content ecosystems.
• Exposure to AI tools and marketing automation platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, Business, or a related field.
• Demonstrated success in building high-impact social media campaigns and communities.
• Experience managing high-performing teams and agency ecosystems.

Job Snapshot

Updated Date

02-11-2026

Job ID

Job-556

Department

Marketing

Location