Senior Manager - Product Lupinlife

Lupin; Thane; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lupin in Thane, India seeks a seasoned marketing leader to drive brand strategy, growth, and cross-functional collaboration. The role focuses on strategic initiatives, media ROI, and data-driven decision making to accelerate brand performance in the FMCG/OTC space.

The ideal candidate has post-graduate education and at least seven years of FMCG/OTC experience, with strong stakeholder management and a track record of delivering innovative brand campaigns.

Qualifications

• Post Graduation is required.
• Minimum 7 years in FMCG / OTC.
• Strong customer-centric mindset and strategic thinking.

Responsibilities

• Drive brand matrix: Topline and bottom-line growth, managing GC% and A to S ratio.
• Strategic initiatives: Building the brand with relevant initiatives to achieve set goals.
• Media ROI: Manage ATL campaigns, BTL activities effectively and efficiently.
• Marketing Analysis: Analyzing data points & providing insights for strategic decisions.
• Innovation and NPDs: Strategically create a brand roadmap for product and brand extensions.
• Digital Marketing: Accelerate the brand growth with relevant digital initiatives.
• Stakeholder Management: Develop good relationships with internal team members.
• Agency Management: Manage creative, media, and digital agencies to deliver campaigns.

Skills

Customer Centricity

Strategic Agility

Developing Talent

Collaboration

Result Orientation

Stakeholder Management

Innovation & Creativity

Process Excellence

Education

Post Graduation

Job description

Job Description

• Drive brand matrix: Topline and bottom-line growth, managing GC% and A to S ratio
• Strategic initiatives: Building the brand with relevant initiatives to achieve set goals
• Media ROI: Manage ATL campaigns, BTL activities effectively and efficiently
• Marketing Analysis: Analyzing data points & providing insights for strategic decisions
• Innovation and NPDs: Strategically create a brand roadmap for product and brand extensions
• Digital Marketing: Accelerate the brand growth with relevant digital initiatives
• Stakeholder Management: Develop good relationships with internal team members
• Agency Management: Manage creative, media, and digital agencies to deliver campaigns

Education

• Post Graduation

Work Experience

• Minimum 7 years in FMCG / OTC

Competencies

• Customer Centricity
• Strategic Agility
• Developing Talent
• Collaboration
• Result Orientation
• Stakeholder Management
• Innovation & Creativity
• Process Excellence