Senior Manager - Product

Lupin; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Lupin in Santacruz, Mumbai invites an experienced Brand Manager to shape and execute the annual brand plan, coordinating with internal teams and external stakeholders. You will lead the innovation agenda from ideation to launch, ensuring alignment with the brand strategy.

You will monitor performance, manage P&L, and measure ROI across campaigns, while building equity with key opinion leaders and clinical stakeholders to drive growth in a competitive market.

Qualifications

• Minimum 6-7 years work experience in Product Management.

Responsibilities

• Developing the plan / strategy for the brand (Operational and Strategic Plan) & gaining support from internal and external stakeholders
• Leading the innovation agenda from Ideation to Launch as per Brand Strategy
• Ensuring timely implementation of brand plans for HCPs as per annual brand plan calendar
• Identifying and drawing up any corrective action plan required based on opportunities and challenges
• Constantly tracking brand performance on various performance matrix of internal & external data trends
• Build plan and equity for KOL / KBL Management
• Handle brand P&L and liaison with all the stakeholders
• Measure and report performance of all marketing campaigns and assess ROI and KPIs

Skills

Brand management

Stakeholder management

P&L ownership

Campaign ROI tracking

Tools

Marketing analytics

Job description

Location: Santacruz, MH, IN

Company: Lupin

Job Description

• Developing the plan / strategy for the brand (Operational and Strategic Plan) & gaining support from internal and external stakeholders
• Leading the innovation agenda from Ideation to Launch as per Brand Strategy
• Ensuring timely implementation of brand plans for HCPs as per annual brand plan calendar
• Identifying and drawing up any corrective action plan required based on opportunities and challenges
• Constantly tracking brand performance on various performance matrix of internal & external data trends
• Build plan and equity for KOL / KBL Management
• Handle brand P&L and liaison with all the stakeholders
• Measure and report performance of all marketing campaigns and assess ROI and KPIs

Work Experience

Minimum 6-7 years work experience in Product Management