Senior Product Manager

Hamilton Housewares (Milton); Mumbai; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Hamilton Housewares (Milton) seeks an experienced business leader to own brand/category strategy and drive profitability across channels in Mumbai. You will influence pricing, packaging, and GTM, leveraging consumer insights and market research to inform product development and lifecycles.

You will lead cross-functional teams, manage B2B pricing, and coordinate with Marketing for ATL/BTL activities, while tracking AOP attainment and market share to sustain growth.

Qualifications

• 8–10 years of relevant work experience.
• BE + MBA/PGDM in Marketing/Business or Product Management.
• Experience in brand/category management and NPD.

Responsibilities

• Prepare and manage channel wise, product category wise, and distributor wise volumetric AOP.
• Drive primary and secondary marketing strategies to meet AOP objectives.
• Conduct competitive benchmarking and pricing strategies with profitability analysis.
• Ensure delivery of budgeted Gross Profits through monitoring input costs and price corrections.
• Monitor market share quarterly and recommend corrective actions.
• Utilize data tools and dashboards to track sales performance, category growth, pricing efficacy, and demand forecasting.
• Provide actionable insights to optimize channel performance and product profitability.
• Lead consumer insights through qualitative and quantitative research.
• Translate insights into product features, positioning, packaging, and communication strategies.
• Lead the complete stage gate process from ideation to product launch and commercialization.
• Develop trade schemes, marketing initiatives, and sales activation programs.
• Collaborate with Marketing for ATL & BTL activities to drive visibility and mass adoption.
• Manage PLC with pricing strategy, packaging, and lifecycle interventions.
• Drive brand category strategy, monitor health metrics, and strengthen category leadership.

Skills

P&L management

Pricing strategy

Financial analysis

Cross-functional leadership

GTM execution

Brand management

Market research

Packaging development

Stakeholder management

Communication skills

Education

BE + MBA/PGDM in Marketing

Job description

• Prepare and manage channel wise, product category wise, and distributor wise volumetric AOP (Annual Operating Plan), ensuring delivery in partnership with the sales team.
• Drive primary and secondary marketing strategies to meet AOP objectives.
• Conduct competitive benchmarking and recommend pricing strategies along with complete profitability analysis.
• Ensure delivery of budgeted Gross Profits (GPs) through constant monitoring of input costs and executing necessary price corrections.
• Monitor market share performance on a quarterly basis and recommend corrective actions.

Data Analytics-

• Utilize data tools and dashboards to track sales performance, category growth, pricing effectiveness, and demand forecasting.
• Provide actionable insights to optimize channel performance, pricing decisions, and product profitability.

Consumer Insights-

• Lead consumer insights through qualitative and quantitative research to identify unmet needs, category gaps, and emerging trends.
• Translate insights into product features, positioning, packaging, and communication strategies.

New Product Development-

• Leverage consumer insights to understand category behavior, emerging needs, and usage patterns; continuously evaluate market trends and competitor activity to identify new brand opportunities.
• Build and manage a robust new product pipeline driven by innovation, consumer insights, channel inputs, and cross functional collaboration.
• Lead the complete stage gate process from ideation to product launch and commercialization.
• Develop trade schemes, marketing initiatives, and sales activation programs to support new launches.
• Collaborate with the Marketing team for ATL & BTL activities to drive product visibility and mass adoption.
• Product Life Cycle (PLC) Management-
• Manage product pricing strategy and ensure profitability across the entire product life cycle.
• Conduct competitive price comparisons and full profitability assessments to guide pricing decisions.
• Oversee product packaging—including aesthetics, design, form, and consumer appeal—by partnering with the creative/design team.
• Continuously track product performance and recommend lifecycle interventions such as relaunch, improvement, or rationalization.

Brand Category Management-

• Manage the overall brand category strategy, ensuring clear positioning, differentiation, and growth roadmap.
• Track category health metrics—penetration, frequency, awareness, competitiveness—and define actions to strengthen category leadership.
• Collaborate with marketing, sales, and NPD teams to strengthen brand performance across channels.
• Drive initiatives to expand market share within the category through innovation, product mix optimization, and channel specific strategies. ESSENTIALS

Technical / Functional Skills-

• Strong understanding of P&L management, pricing strategy, and financial analysis.
• Proven experience in new product development and stage-gate processes.
• Deep consumer insight and familiarity with market research methodologies.
• Knowledge of packaging development and brand identity systems.
• Strong grasp of distribution channels, trade marketing, and GTM execution.
• Strategic thinker with strong analytical and problem-solving skills.
• Excellent cross-functional leadership and stakeholder management.
• Highly effective communication and presentation abilities.
• Ability to work in fast-paced, dynamic environments with tight timelines.
• Strong drive for results, ownership, and accountability.

EXPERIENCE:

• 8 - 10 years of relevant work experience

QUALIFICATION

• B.E + Postgraduation (MBA or PGDM) in Marketing/Business/Product Management