Senior Manager - Product

Lupin Ltd; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Lupin Ltd in Mumbai seeks an experienced Brand Manager for the Gastro segment to drive the strategic plan and secure support from internal and external stakeholders. You will lead the innovation agenda from ideation to launch and ensure timely execution of brand plans for HCPs.

You will identify corrective actions, track performance, and manage P&L while building equity with KOL/KBLs. The role requires 10+ years in pharma branding and an MBA with B.Pharm background.

Qualifications

• 10+ years of work experience in pharma brand management.
• Education: B.Pharm and MBA.
• Experience leading brand plans, P&L and ROI.

Responsibilities

• Developing the plan / strategy for the brand ( Gastro segment ) and gaining support from internal and external stakeholders.
• Leading the innovation agenda from Ideation to Launch as per Brand Strategy.
• Ensuring timely implementation of brand plans for HCPs as per annual brand plan calendar.
• Identifying corrective actions based on opportunities and challenges.
• Tracking brand performance using internal and external data trends.
• Building plan and equity for KOL / KBL management.
• Handle brand P&L and liaison with stakeholders; measure and report ROI and KPIs.

Skills

Brand management

Gastro segment

Stakeholder management

Strategic agility

Team collaboration

ROI analysis

Innovation & creativity

Education

B.Pharm

MBA

Job description

Job Description

Developing the plan / strategy for the brand ( Gastro segment) & gaining support from internal and external stakeholders

Job Description

Developing the plan / strategy for the brand ( Gastro segment) & gaining support from internal and external stakeholders

• Leading the innovation agenda from Ideation to Launch as per Brand Strategy
• Ensuring timely Implementation of brand plans for HCPs as per annual brand plan calendar
• Identifying and drawing up any corrective action plan required based on opportunities and challenges
• Constantly tracking brand performance on various performance matrix of Internal & External data trends
• Build plan and equity for KOL / KBL Management
• Handle brand P&L and liaison with all the stakeholders
• Measure and report performance of all marketing campaigns and assess ROI and KPIs

Work Experience 10+years

Education: Bpharm+MBA

Competencies

• Customer Centricity
• Strategic Agility
• Developing Talent
• Collaboration
• Result Orientation
• Stakeholder Management
• Innovation & Creativity
• Process Excellence

Job Description

Developing the plan / strategy for the brand ( Gastro segment) & gaining support from internal and external stakeholders

• Leading the innovation agenda from Ideation to Launch as per Brand Strategy
• Ensuring timely Implementation of brand plans for HCPs as per annual brand plan calendar
• Identifying and drawing up any corrective action plan required based on opportunities and challenges
• Constantly tracking brand performance on various performance matrix of Internal & External data trends
• Build plan and equity for KOL / KBL Management
• Handle brand P&L and liaison with all the stakeholders
• Measure and report performance of all marketing campaigns and assess ROI and KPIs

Work Experience 10+years

Education: Bpharm+MBA

Competencies

• Customer Centricity
• Strategic Agility
• Developing Talent
• Collaboration
• Result Orientation
• Stakeholder Management
• Innovation & Creativity
• Process Excellence