Senior Manager - On-ground Promotional Operations

DirectX; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading marketing services company is seeking a Senior Manager - On-ground Promotional Operations to drive execution of client activation campaigns across India. This role involves operational leadership, budget management, and cross-functional collaboration to ensure timely delivery. The ideal candidate will build and mentor a high-performing team while ensuring compliance and cost control. This position is full-time and located in Mumbai, Maharashtra.

Responsibilities

• Own execution of client activation campaigns across PAN India.
• Build and lead regional operations teams for campaign execution.
• Monitor project budgets and control costs while ensuring compliance.
• Champion the use of internal Campaign Management System.
• Drive training programs to enhance team capabilities.

Skills

Operational leadership

Budget management

Team building and mentoring

Cross-functional collaboration

Data analysis and insights

Job description

Senior Manager - On-ground Promotional Operations

Own and drive execution of all client activation campaigns across PAN India locations.

Translate client briefs into scalable, timely, and cost-effective operations plans.

Collaborate with Business Development and Client Servicing to ensure flawless delivery.

Operational Leadership

• Build & lead regional and zonal operations teams PAN India.
• Ensure execution standards, cost control and timely delivery for each project.
• Build and enforce SOPs for campaign execution, logistics, promoter deployment, etc.
• Oversee nationwide promoter network – recruitment, onboarding, training and quality control.
• Build and manage relationships with execution vendors and third-party agencies.
• Ensure legal compliance and documentation of promoters and vendors.

Technology & Systems Integration

• Champion adoption and utilization of the internal Campaign Management System (CMS).
• Work closely with the technology team to enhance tools for planning, reporting and analysis.
• Drive real-time monitoring and data-backed insights from on-ground campaigns.

Budgeting & Cost Optimization

• Monitor project budgets, control costs and ensure healthy gross margins.
• Work with the finance team to forecast, allocate and track campaign-related expenses.
• Ensure statutory compliances.

People & Performance Management

• Build and mentor a high-performing operations team with clear KRAs and accountability.
• Drive training programs to upgrade team capabilities in line with company growth.
• Implement performance metrics to evaluate internal team and external vendor success.
• Anticipate, identify and mitigate operational risks during campaign execution.
• Create escalation protocols and response plans for field-related challenges.

Seniority level

Director

Employment type

Full-time

Job function

Management and Manufacturing

Industries: Marketing Services