Retail Transformation Manager @ Crompton

Crompton Greaves Consumer Electricals; Mumbai; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

Crompton Greaves Consumer Electricals seeks a seasoned professional to drive end-to-end governance of the promoter ecosystem, overseeing payroll, budgets, vendor governance, and analytics to boost ROI across retail channels, and lead digitization of workflows.

You will design scalable operating frameworks, dashboards, and capability programs for promoters and field leaders, collaborating with Sales, Finance, HR and regional teams to strengthen brand execution and channel performance, while

Qualifications

• 7-12 years in Trade Marketing, Sales Operations, Promoter Management, Retail Excellence, BTL Activations, or Sales Capability Programs.
• Experience in Consumer Durables, Electricals, Building Products, FMCG, or Retail-focused industries preferred.

Responsibilities

• Own end-to-end promoter program governance across business verticals.
• Drive manpower planning, deployment effectiveness, attendance governance, and productivity tracking.
• Ensure robust payroll governance and timely salary disbursement.
• Lead vendor governance, invoice management, reconciliation, and closure of pending commercial transactions.
• Manage promoter budgets, utilization tracking, and financial controls.
• Design, implement, and continuously improve SOPs across the promoter and Team Leader lifecycle.
• Strengthen governance mechanisms, compliance controls, and audit readiness.
• Lead capability-building initiatives for promoters and field leadership teams.
• Establish standardized operating frameworks across regions.
• Develop promoter performance scorecards, segmentation frameworks, and productivity measurement systems.
• Establish intervention mechanisms for underperforming promoters.
• Generate actionable business insights through daily, weekly, monthly, and quarterly dashboards.
• Monitor key productivity, conversion, reach, and cost metrics to improve ROI.
• Lead promoter ecosystem digitization initiatives through app enhancements and workflow automation.
• Drive process simplification and technology adoption across field operations.
• Implement business intelligence and self-service reporting solutions.
• Partner with technology teams and external partners to deliver scalable solutions.
• Develop and implement retail visibility strategy aligned with brand identity and channel requirements.
• Standardize signage, visibility assets, display guidelines, and retail branding architecture.
• Lead design, development, and deployment of visibility assets across priority channels.
• Ensure quality execution, compliance, and effectiveness of retail visibility programs.
• Collaborate with Sales, Product Lines, Finance, HR, Technology, Regional Teams, and external partners.
• Drive alignment between business priorities and execution plans.
• Manage agency and vendor performance through defined SLAs and governance reviews.
• Ensure timely closure of critical business deliverables.

Skills

Promoter management

Trade marketing

Sales operations

Retail excellence

BTL activations

Sales capability programs

Education

MBA/PGDM

Graduate in any discipline

Job description

Drive end-to-end governance, transformation, and effectiveness of the promoter ecosystem while leading retail visibility programs, process excellence, digital transformation initiatives, and performance management frameworks. The role will ensure strong governance, superior channel execution, promoter productivity, seamless payroll operations, retail branding excellence, and scalable business growth.

Role & responsibilities:

Promoter Program Governance & Operations

• Own end-to-end promoter program governance across business verticals.
• Drive manpower planning, deployment effectiveness, attendance governance, and productivity tracking.
• Ensure robust payroll governance and timely salary disbursement.
• Lead vendor governance, invoice management, reconciliation, and closure of pending commercial transactions.
• Manage promoter budgets, utilization tracking, and financial controls.

Process Excellence & Capability Building

• Design, implement, and continuously improve SOPs across the promoter and Team Leader lifecycle.
• Strengthen governance mechanisms, compliance controls, and audit readiness.
• Lead capability-building initiatives for promoters and field leadership teams.
• Establish standardized operating frameworks across regions.

Performance Management & Analytics

• Develop promoter performance scorecards, segmentation frameworks, and productivity measurement systems.
• Establish intervention mechanisms for underperforming promoters.
• Generate actionable business insights through daily, weekly, monthly, and quarterly dashboards.
• Monitor key productivity, conversion, reach, and cost metrics to improve ROI.

Digital Transformation & Automation

• Lead promoter ecosystem digitization initiatives through app enhancements and workflow automation.
• Drive process simplification and technology adoption across field operations.
• Implement business intelligence and self-service reporting solutions.
• Partner with technology teams and external partners to deliver scalable solutions.

Retail Visibility & Brand Execution

• Develop and implement retail visibility strategy aligned with brand identity and channel requirements.
• Standardize signage, visibility assets, display guidelines, and retail branding architecture.
• Lead design, development, and deployment of visibility assets across priority channels.
• Ensure quality execution, compliance, and effectiveness of retail visibility programs.

Stakeholder & Partner Management

• Collaborate with Sales, Product Lines, Finance, HR, Technology, Regional Teams, and external partners.
• Drive alignment between business priorities and execution plans.
• Manage agency and vendor performance through defined SLAs and governance reviews.
• Ensure timely closure of critical business deliverables.

Preferred candidate profile:

Education

• Graduate in any discipline.
• MBA/PGDM preferred.

Experience

• 7-12 years of experience in Trade Marketing, Sales Operations, Promoter Management, Retail Excellence, BTL Activations, or Sales Capability Programs.
• Experience in Consumer Durables, Electricals, Building Products, FMCG, or Retail-focused industries preferred.