Ads Consultant – Operations Manager

Grassroots Solutions & Services

Bengaluru

On-site

INR 1,200,000 - 2,400,000

Full time

3 days ago

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Benefits offered by this job

AI-led BPM/advertising operations

Exposure to automation and AI-enabled

Leadership and career growth

Job summary

Grassroots Solutions & Services Pvt Ltd. is looking for an experienced Operations Manager – Ads Consultant to lead advertising operations, campaign performance and client relationships. You will drive team productivity and ensure targets are met while maintaining quality standards.

The role requires 5–8 years in digital advertising/ops, strong leadership, and proven ability to optimize campaigns across Google, Microsoft, Meta and Amazon Ads for multiple clients.

Qualifications

Strong knowledge of Digital Advertising / Performance Marketing.
Experience with Google Ads, Microsoft Ads, Meta Ads, Amazon Ads and other platforms.
Strong analytical and problem-solving skills.
Strong people-management and leadership skills.
Excellent verbal and written communication.
Strong client-management and presentation skills.
Ability to work with targets, SLAs and performance metrics.

Responsibilities

Operations Management: Manage day-to-day operations of the Ads Consulting/Advertising process and ensure targets are met.
Ads Campaign Management: Oversee creation, optimization and management of digital advertising campaigns and measure ROI/ROAS.
Client Management: Serve as the primary operational point of contact for clients and conduct regular performance reviews.
Performance & Analytics: Monitor key metrics and develop actionable insights to improve efficiency.
Quality & Compliance: Ensure campaigns comply with platform policies and conduct quality audits.
Process Improvement & Automation: Identify opportunities for automation and drive continuous improvement.

Skills

Digital Advertising

Performance Marketing

Leadership

Communication

Education

Bachelor's degree in Business/Marketing or related field

MBA / PG in Marketing or Digital Marketing

Tools

Google Ads

Microsoft Ads

Meta Ads

Amazon Ads

Job description

We are looking for an experienced Operations Manager – Ads Consultant to manage and drive advertising operations, campaign performance, client relationships and team productivity.

Company: Grassroots Solutions & Services Pvt. Ltd.

Department: Operations

Designation: Operations Manager – Ads Consultant

Employment Type: Full-Time

Experience: 5–8 Years

Key Responsibilities

Operations Management

Manage day-to-day operations of the Ads Consulting/Advertising process.

Ensure smooth execution of campaigns and achievement of operational targets.

Define and monitor team KPIs, SLAs, productivity and quality metrics.

Prepare and review daily, weekly and monthly operational reports.

Identify operational gaps and implement corrective and preventive actions.

Ensure adherence to process guidelines, SOPs and client requirements.
Ads Campaign Management

Oversee creation, optimization and management of digital advertising campaigns.

Monitor campaign performance, budgets, impressions, clicks, conversions and ROI/ROAS.

Review campaign data and identify opportunities for optimization.

Guide the team on keyword research, targeting, bidding, ad copy and campaign structure.

Ensure effective utilization of advertising budgets.

Analyze campaign trends and recommend appropriate actions to improve performance.
Client Management

Act as the primary operational point of contact for assigned clients.

Conduct regular performance reviews with clients.

Understand client business objectives and translate them into advertising strategies.

Handle escalations and ensure timely resolution.

Share campaign performance insights and recommendations with clients.

Build strong and long‑term client relationships.

Lead, coach and mentor Ads Consultants and Operations Associates.

Conduct regular performance reviews and provide constructive feedback.

Identify training and development requirements.

Manage attendance, productivity, shrinkage and workforce utilization.

Support recruitment, onboarding and training of new team members.

Create a high-performance and customer‑focused team culture.
Performance & Analytics

Monitor key advertising metrics such as:

CTR – Click Through Rate

CPC – Cost Per Click

CPA – Cost Per Acquisition

Conversion Rate

ROAS – Return on Ad Spend

ROI – Return on Investment

Impression Share

Quality Score

Analyze campaign performance and prepare actionable insights.

Use dashboards and reports to identify trends and performance gaps.

Develop strategies to improve campaign efficiency and profitability.
Quality & Compliance

Ensure campaigns comply with platform policies and client requirements.

Conduct regular quality audits of campaign setup and optimization.

Maintain process documentation and SOPs.

Implement quality improvement initiatives based on audit findings.
Process Improvement & Automation

Identify opportunities for process automation and productivity improvement.

Work with internal technology/automation teams to implement AI, RPA and reporting solutions.

Standardize repetitive processes and reduce manual intervention.

Drive continuous improvement initiatives across the advertising process.

Required Skills

Strong knowledge of Digital Advertising / Performance Marketing.
Experience with platforms such as:
- Google Ads
- Microsoft Ads
- Meta Ads
- Amazon Ads
- Other relevant advertising platforms
Strong analytical and problem-solving skills.
Knowledge of campaign reporting and data analysis.
Strong people-management and leadership skills.
Excellent verbal and written communication.
Strong client-management and presentation skills.
Ability to work with targets, SLAs and performance metrics.

Preferred Certifications

Google Ads Certification
Google Analytics Certification
Amazon Ads Certification
Other relevant digital marketing certifications

Education

Minimum: Bachelor's degree in B.Com, BBA, BBM, MBA, Marketing, Business Administration, Digital Marketing or a related field.
Preferred: MBA / PG qualification in Marketing, Digital Marketing or Business Management.

Key Performance Indicators (KPIs)

KPI Expected Focus
Campaign Performance Achievement of client/business targets
Team Productivity Achievement of defined targets
Escalation Management Timely resolution
Process Compliance 100% adherence
Attrition Within agreed business targets
Process Improvement Continuous productivity improvement

Experience

5–8 years of overall experience, preferably with 2–3 years in an Operations Manager / Team Manager / Campaign Manager role within Digital Advertising, Performance Marketing, E-commerce or BPO/BPMS operations.

Experience managing Google Ads, Amazon Ads or other paid advertising campaigns will be strongly preferred.

What We Offer