Senior Operations Manager - ATL/BTL

DirectX; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading marketing firm in Mumbai is seeking an Operations Manager to oversee client activation campaigns across India. The ideal candidate will drive operational leadership, ensure budget management, and enhance team capabilities. Responsibilities include managing vendor relationships and ensuring compliance with legal standards. This role is crucial for effectively executing activation strategies nationwide and fostering a high-performing operations team.

Responsibilities

• Own and drive execution of all client activation campaigns across PAN India locations.
• Build & lead regional and zonal operations teams PAN India.
• Champion adoption and utilization of the internal Campaign Management System (CMS).

Job description

Responsibilities

• Own and drive execution of all client activation campaigns across PAN India locations.
• Translate client briefs into scalable, timely and cost-effective operations plans.
• Collaborate with Business Development and Client Servicing to ensure flawless delivery.

Operational Leadership

• Build & lead regional and zonal operations teams PAN India.
• Ensure execution standards, cost control and timely delivery for each project.
• Build and enforce SOPs for campaign execution, logistics, promoter deployment, etc.
• Oversee nationwide promoter network – recruitment, onboarding, training and quality control.
• Build and manage relationships with execution vendors and third-party agencies.
• Ensure legal compliance and documentation of promoters and vendors.

Technology & Systems Integration

• Champion adoption and utilization of the internal Campaign Management System (CMS).
• Work closely with the technology team to enhance tools for planning, reporting and analysis.
• Drive real-time monitoring and data-backed insights from on-ground campaigns.

Budgeting & Cost Optimization

• Monitor project budgets, control costs and ensure healthy gross margins.
• Work with the finance team to forecast, allocate and track campaign-related expenses.
• Ensure statutory compliances.

People & Performance Management

• Build and mentor a high-performing operations team with clear KRAs and accountability.
• Drive training programs to upgrade team capabilities in line with company growth.
• Implement performance metrics to evaluate internal team and external vendor success.
• Anticipate, identify and mitigate operational risks during campaign execution.
• Create escalation protocols and response plans for field-related challenges.

Referrals increase your chances of interviewing at DirectX by 2x