Business Development Manager (Consumer Promotions)

BigCity Promotions; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading marketing and promotions firm is seeking a Business Development Manager to drive revenue growth by onboarding new clients and generating opportunities within India. The ideal candidate will engage with top brand managers and marketers, lead B2B sales efforts, and develop customized marketing campaigns. Strong communication skills and 2-4 years of relevant experience in corporate sales are essential. This full-time role requires strategic thinking and the ability to build strong client relationships.

Qualifications

• 2-4 years of experience in a business development or client acquisition role.
• Strong communication and presentation skills.
• Experience in corporate sales engaging with marketing heads.
• Proven ability to establish and develop industry networks.
• Preferably well-connected with decision-makers in key sectors.
• Willingness to travel across India.

Responsibilities

• Drive revenue growth by onboarding new clients.
• Lead B2B concept sales efforts to meet targets.
• Identify and engage with brand managers and marketers.
• Develop and deliver customized sales promotions.
• Align brand objectives with BigCity’s solutions.
• Nurture relationships for large consumer programs.
• Maintain and expand a strong sales pipeline.

Skills

Business development

B2B sales

Strategic thinking

Sales pipeline management

Client relationship management

Communication skills

Presentation skills

Job description

Business Development Manager (Consumer Promotions)

• As a BDM, you will be responsible to drive revenue growth by onboarding new clients and generating opportunities within the assigned region for consumer promotions, sales promotions, contests, and sweepstakes.
• Lead B2B concept sales efforts, ensuring individual targets and company objectives are met.
• Identify, prospect, and engage with India's top brand managers, marketers, and marketing heads through cold calling, regular interactions, and persuasive presentations.
• Develop and deliver customized sales and trade promotion campaigns, requiring a deep understanding of brand marketing strategies, BTL/ATL promotions, and consumer engagement techniques.
• Think strategically to align brand objectives and marketing goals with BigCity’s in-house rewards and tech-based solutions.
• Build and nurture relationships with key prospects for large consumer and corporate programs, leveraging insights into India's loyalty landscape.
• Maintain and expand a strong sales pipeline by sourcing leads from internal and external databases.

Required Skills & Qualifications:

• 2–4 years of experience in a business development or client acquisition role within a B2B sales environment.
• Strong communication and presentation skills, with a background in concept/solution sales.
• Experience in corporate sales, particularly in engaging with marketing heads, CMOs, and trade marketing teams.
• Proven ability to establish and develop industry networks and long-term client relationships.
• Preferably well-connected with decision-makers in sectors such as Retail, Telecom, Consumer Durables, FMCG, and Banking.
• Prior experience working in a team-oriented environment, with a willingness to travel across India.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising Services, Marketing Services, and Events Services