Senior Manager - Marketing (GIFT IFI & GIFT IFIH)

Giftgujarat; Gandhinagar; On-site; INR 592,596 - 1,872,648; Full time

Job summary

A leading marketing organization based in Gandhinagar, India is seeking a marketing professional to manage and execute branding initiatives for their projects. The candidate should have 7–9 years of experience in marketing and communications with a strong focus on digital marketing and brand strategy. Responsibilities include managing digital assets, executing marketing campaigns, and coordinating with external agencies. This position offers competitive compensation in line with qualifications and experience.

Qualifications

• 7–9 years of experience in marketing or communications.
• Strong expertise in digital marketing and brand strategy.
• Excellent communication skills.

Responsibilities

• Execute integrated marketing initiatives for GIFT IFI and GIFT IFIH.
• Manage digital assets including website and social media.
• Coordinate with agencies for branding and content updates.
• Support marketing for events and campaigns.

Skills

Execution focus

Digital marketing

Brand strategy

Stakeholder management

Storytelling

Education

Bachelor’s or Master’s degree in Marketing or related discipline

Certifications in Digital Marketing or Brand Strategy

Job description

Objective of Role

We are seeking a hands‑on and execution‑focused marketing professional to manage and deliver marketing initiatives, supporting brand positioning, visibility, and ecosystem engagement for GIFT IFI and GIFT IFIH.

The role will be responsible for executing end‑to‑end marketing activities, ensuring consistency in brand communication, and driving timely delivery of all marketing outputs in coordination with internal teams, operating partners, and external agencies.

Compensation

Commensurate with qualifications and experience. (In the pay-scale of Rs.53,100-1,67,800 as per 7th CPC)

Educational Qualification

• Bachelor’s or Master’s degree in Marketing, Communications, Media Studies, Business Administration, or a related discipline
• Additional certifications or executive education in Digital Marketing, Brand Strategy, or Strategic Communications will be an advantage

Key Requirements

• 7–9 years of experience in marketing, branding, or communications, with strong execution focus
• Prior exposure to branding within fintech, financial services, technology, or startup ecosystems is highly desirable
• Strong expertise in digital marketing, brand strategy, and content‑led growth
• Excellent communication, storytelling, and stakeholder management skills
• Experience working with external agencies, partners, and cross‑functional team

Role Descriptions

• Execute integrated marketing and branding initiatives across GIFT IFI and GIFT IFIH
• Support development and ensure consistent application of brand identity, messaging, and positioning across channels
• Manage digital assets including website and social media platforms (LinkedIn, YouTube, etc.), ensuring content relevance and timely updates in coordination with agencies
• Drive timely execution and delivery of marketing outputs, including campaigns, newsletters, reports, and communication materials
• Manage content calendars to ensure consistent and structured delivery of digital communications
• Coordinate with operating partners and external agencies to ensure alignment on branding, communication, and timely execution of deliverables
• Execute marketing for events including conferences, workshops, demo days, and global engagements
• Support conceptualization and execution of marketing campaigns for academic programs, startup initiatives, partnerships, and flagship events