General Manager / Asst. Vice President - Brand & Communications

Giftgujarat; Gandhinagar; On-site; INR 1,373,796 - 2,409,444; Full time

Job summary

A premier global financial hub located in Gandhinagar, India, is seeking a General Manager / Asst. Vice President for Brand & Communications. The ideal candidate will develop and execute brand strategy, manage corporate communications, and lead reputation management initiatives. Applicants should have 12+ years of experience in brand management, effective media relations, and a strong educational background, including a preferred MBA. This on-site role offers an opportunity to shape the brand of a leading financial and business destination.

Qualifications

• 12+ years of relevant experience in brand management and corporate communications.
• MBA or equivalent from reputed institutions preferred.
• Minimum 60% in graduation or post graduation.

Responsibilities

• Develop and execute a comprehensive brand strategy aligned with GIFT City’s vision.
• Coordinate communication efforts with regulatory bodies and stakeholders.
• Lead digital communication strategy including website and social media governance.

Skills

Brand management

Corporate communications

Media relations

Digital communications

Crisis communication

Event communications

Team leadership

Education

Postgraduate degree in Mass Communication or related field

Job description

General Manager / Asst. Vice President - Brand & Communications

Business Development | Contractual -Full-Time | On-Site

The candidate will be responsible for shaping, protecting, and elevating the overall brand positioning and reputation of GIFT City across national and international markets. The role will drive integrated brand strategy, corporate communications, media relations, and stakeholder engagement initiatives to reinforce GIFT City’s positioning as a premier global financial and business hub.

Pay Band

• Commensurate with qualifications and experience (in the pay-scale of Rs.1,23,100-2,15,900 for General Manager) (in the pay-scale of Rs.1,31,100-2,16,600 for Asst. Vice President)

Candidate Profile

• 12+ years of relevant experience in brand management and corporate communications for GM role. 15+years for AVP role.
• Postgraduate degree in Mass Communication, Public Relations, Marketing, Corporate Communications, Journalism, International Business, Management or related field. MBA or equivalent from reputed premier institutions preferred
• Minimum 60% in graduation or post graduation.
• Preferred candidates will have prior branding experience along with knowledge of investment promotion.
• Proven experience in media relations, corporate reputation management, digital communications, crisis communication, and large-scale event communications is essential.
• Team leadership experience preferred.

Role Descriptions

Brand Strategy & Positioning

• Develop and execute a comprehensive brand strategy aligned with GIFT City’s vision and long-term growth objectives.
• Strengthen and maintain consistent brand identity, guidelines, and messaging across all platforms and touchpoints.
• Position GIFT City as a leading international financial services and smart city destination through strategic storytelling and thought leadership initiatives.

Strategic Brand Alignment Communications

• Develop and implement an integrated communication framework aligned with the overall brand strategy and business objectives of GIFT City.
• Provide strategic direction for leadership messaging, institutional narratives, corporate publications, and investor-facing materials to ensure alignment with brand positioning.
• Establish communication protocols and governance standards to maintain consistency, accuracy, and strategic coherence across all official communications.
• Provide oversight and strategic guidance for reputation risk assessment and communication preparedness in alignment with institutional priorities.

Stakeholder Engagement

• Coordinate communication efforts with regulatory bodies, government authorities, investors, tenants, and ecosystem partners.
• Represent GIFT City at key forums, conferences, exhibitions, and industry platforms.

Content & Digital Communications

• Oversee development of high-quality communication assets including whitepapers, reports, case studies, newsletters, leadership articles, multimedia content, and corporate films.
• Lead digital communication strategy including website content governance, social media messaging, and online reputation management.
• Ensure consistent messaging across digital, print, and on-ground communication channels.
• Provide strategic communication support for domestic and international events, roadshows, and investor engagements.
• Ensure cohesive brand visibility across all corporate events and promotional initiatives.