Marketing Executive

Pashupati Capital Services

Mumbai

On-site

INR 1,500,000 - 2,800,000

Full time

11 days ago

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Benefits offered by this job

Health insurance

Bonuses

Trading infrastructure

Career growth

Collaborative culture

Job summary

Pashupati Capital Services is seeking a hands-on marketing leader in Mumbai to drive digital growth, AI-driven content, and brand strategy across the Pashupati group. You will independently design targeted campaigns for HNIs, family offices, and wealth managers, and scale lead generation through LinkedIn, email, and other digital channels.

The role emphasizes modern design tools, AI-based collateral, and a fast-paced, data-informed approach to capture opportunities in the Indian capital markets.

Qualifications

3+ years in business development, institutional sales or wealth management.
Experience in financial distribution or growth marketing is advantageous.
Strong understanding of Indian capital markets and regulatory context.

Responsibilities

Design and execute digital-led marketing campaigns to drive brand awareness and lead generation.
Build relationships with HNIs, family offices, wealth managers, and financial intermediaries.
Develop partnerships and scale distribution channels across India and beyond the IFSC ecosystem.
Produce client-ready marketing collateral and AI-powered sales materials for pitches.

Skills

Business development

Institutional sales

Wealth management

Digital marketing

Lead generation

Education

Bachelor's degree in Finance, Business, Marketing, Economics

MBA or relevant postgraduate preferred

Tools

Google Workspace

Claude

ChatGPT

Canva

Figma

Keynote

PowerPoint

CRM

Job description

A hands-on marketing role with a heavy focus on digital growth, AI-driven content creation, and brand strategy. You will design and execute targeted marketing initiatives to drive brand awareness and generate qualified leads across HNIs, family offices, wealth managers, financial advisors, institutional investors, NRIs, and FPIs across the Pashupati group of companies, including Pashupati Capital Services Pvt. Ltd. and TradeAir (IFSC) Pvt. Ltd.

Unlike a traditional financial-services marketing role, we are looking for a tech-savvy marketer who leverages generative AI and modern design platforms to independently build high-impact campaigns, produce polished sales enablement collateral, and scale inbound lead generation.

Principal Responsibilities

Brand Strategy & Campaign Execution

Acquire HNIs, family offices, institutional investors, corporates, NRIs, FPIs, wealth managers and financial intermediaries.
Conduct client meetings, presentations and product demonstrations; build a structured pipeline and drive opportunities to closure.
Develop long-term relationships and identify cross-selling opportunities across the group's offerings.

Distribution & Partnership Development

Build relationships with wealth managers, RIAs, financial advisors, family-office professionals, distributors and research advisors.
Develop partnerships that can scale into distribution channels, in India and across the NRI/FPI ecosystem.
Represent the group at industry conferences, investor events and market forums.

GIFT City / IFSC & Alternative Investments

Develop business around the GIFT City / IFSC and international market offerings of TradeAir (IFSC) Pvt. Ltd.
Support investor acquisition for Category III AIF and alternative investment offerings.
Track IFSCA, AIF, PMS and wealth-management developments and identify commercial opportunities.
All outreach to NRI, FPI and international investors must be conducted in line with applicable Indian, IFSCA and host-jurisdiction regulations, and within the scope of the relevant entity's registration.

Digital Lead Generation

Build targeted prospect lists and run structured outreach campaigns via LinkedIn, email and other digital channels.
Design segment-specific campaigns for HNIs, family offices, wealth managers, NRIs, FPIs and advisors; measure effectiveness.
Maintain a disciplined funnel from prospecting through to closure.

AI-Powered Marketing & Sales Collateral

We want someone who leverages modern tools to build marketing assets significantly faster and better using platforms such as Claude, ChatGPT, Canva, and Figma to:

Build pitch decks, investor presentations, one-pagers and brochures.
Produce market updates, infographics and client communication.
Draft personalised prospecting emails and LinkedIn outreach, and research prospects before meetings.
Rapidly customise collateral for different client segments.

The objective is not simply writing with AI it is improving the speed, quality, personalisation and scale of the entire business-development process.

Job Requirements

Education

Bachelor's degree in Finance, Business, Marketing, Economics or a related discipline. MBA or relevant postgraduate qualification preferred.

Experience

Minimum 3 years in business development, institutional sales, wealth management, stock broking, investment products, financial distribution or growth marketing. Existing relationships within the HNI, family-office, wealth-management or financial-advisory ecosystem are an advantage.

Capital Markets Knowledge

Working understanding of Indian equity and derivatives markets, stock broking, HNI and wealth-management products, PMS and AIF structures (including Category III AIFs), the GIFT City / IFSC ecosystem, and the NRI/FPI investment landscape.

Working Environment

This role is issued a macOS device. Candidates must be fluent with macOS as their primary day-to-day working environment and comfortable operating without Windows-only tools.

Technology & AI Skills