Manager - Content

Giftgujarat; Gandhinagar; On-site; INR 45,000 - 142,000; Full time

Job summary

The Manager - Content will develop, curate, and manage strategic content that strengthens GIFT City’s brand as a premier financial and smart city destination. The role supports corporate communications, thought leadership, digital presence, stakeholder engagement, and reputation management through storytelling and consistent messaging.

Responsibilities include a structured content calendar, translating regulatory updates into engaging narratives, and drafting press materials, speeches, and

Qualifications

• 6+ years of experience in content strategy, corporate communications, journalism, or financial communications.
• Minimum 60% in graduation and higher studies.
• Strong writing, editing, and storytelling skills with ability to simplify complex financial concepts.
• Experience in BFSI, financial services, infrastructure, or government ecosystem preferred.
• Proven ability to work with senior leadership and manage multiple stakeholders.
• Strong research, analytical, and editorial capabilities.

Responsibilities

• Develop and execute a structured content calendar aligned with brand and communications strategy.
• Translate business priorities, regulatory developments, and ecosystem milestones into impactful content narratives.
• Ensure alignment of all communication material with approved brand voice, messaging frameworks, and positioning pillars.
• Draft press releases, speeches, keynote notes, leadership messages, articles, and investor communications.
• Support senior leadership in thought leadership articles, opinion pieces, and industry commentary.
• Assist in crisis communication drafting and rapid response messaging when required.

Skills

Content strategy

Corporate communications

Editing

Storytelling

Stakeholder management

Research and analysis

Education

Graduation with minimum 60%

Job description

Business Development | Contractual -Full-Time | On-Site

The Manager - Content will be responsible for developing, curating, and managing high-quality, strategic content that strengthens the brand positioning of GIFT City as a premier global financial and smart city destination. The role will support corporate communications, thought leadership, digital presence, stakeholder engagement, and reputation management initiatives through compelling storytelling and consistent messaging.

Pay Band

• In the pay-scale of Rs.44,900-1,42,400 as per 7th CPC

Candidate Profile

• 6+ years of experience in content strategy, corporate communications, journalism, or financial communications.
• Minimum 60% in graduation and higher studies.
• Strong writing, editing, and storytelling skills with ability to simplify complex financial and regulatory concepts.
• Experience in BFSI, financial services, infrastructure, or government ecosystem preferred.
• Proven ability to work with senior leadership and manage multiple stakeholders.
• Strong research, analytical, and editorial capabilities.

Role Descriptions

• Develop and execute a structured content calendar aligned with overall brand and communications strategy.
• Translate business priorities, regulatory developments, and ecosystem milestones into impactful content narratives.
• Ensure alignment of all communication material with approved brand voice, messaging frameworks, and positioning pillars.

Corporate & Leadership Communications

• Draft press releases, speeches, keynote notes, leadership messages, articles, annual report sections, investor communications, and presentations.
• Support senior leadership in thought leadership articles, opinion pieces, and industry commentary.
• Assist in crisis communication drafting and rapid response messaging when required.

Digital & Online Communications

• Manage website content updates, governance, and optimization in coordination with internal stakeholders.
• Develop content for social media platforms (LinkedIn, X, etc.) aligned with brand tone and positioning.
• Drive storytelling initiatives including blogs, newsletters, explainer articles, and multimedia scripts.
• Monitor online reputation and assist in content-led reputation management initiatives.

Knowledge & Research-Based Content

• Develop whitepapers, sectoral reports, case studies, investment promotion material, and ecosystem insights.
• Coordinate with regulatory bodies, IFSC units, and ecosystem partners to gather relevant inputs and data.
• Ensure factual accuracy, compliance, and quality standards in all published material.

Event & Campaign Support

• Develop communication kits for domestic and international events, roadshows, and forums.
• Prepare brochures, background notes, delegate kits, and post-event reports.
• Ensure consistency of messaging across on-ground and digital platforms.