Senior Manager Marketing

Urri Hr India; Mumbai; On-site; INR 2,250,000 - 2,750,000; Full time

Job summary

Urri Hr India is seeking a Senior Manager Marketing (API) to lead marketing and business development for the domestic API market from Mumbai. The role requires managing customer relationships, expanding the client base, and coordinating with suppliers, logistics, and internal teams to drive growth.

The candidate will travel frequently to client sites, attend trade shows, and stay ahead of market and competitor trends while reporting to the GM/DGM - Marketing.

Qualifications

• Bachelor's in Pharmacy or equivalent with MBA preferred.
• 10+ years in marketing/business development, pharma/API sector ideal.
• Willingness to travel frequently and work across locations.

Responsibilities

• Manage key customer relationships and expand the client base.
• Lead negotiations on pricing, terms, and orders with suppliers and clients.
• Collaborate with logistics and other departments to ensure smooth operations.

Skills

Negotiation

CRM tools

Market analysis

Presentation skills

Education

Bachelor's in Pharmacy

MBA in Marketing

Tools

CRM platforms

Job description

Role & responsibilities

Job Title: Senior Manager Marketing

Location: Mumbai

Reporting : GM &DGM -Marketing

Budget : upto 25LPA

Job Summary

The Senior Manager Marketing (API) will be responsible for overseeing and driving the marketing and business development strategies for the domestic market in the API (Active Pharmaceutical Ingredients) sector. This individual will manage customer relationships, expand the client base, drive sales, and work closely with suppliers, logistics, and other departments to ensure smooth operations and business growth.

Key Responsibilities

Customer Relationship Management

• Maintain strong, ongoing relationships with existing customers.
• Identify and acquire new customers through online channels.
• Keep clients updated with new products and offerings.
• Regularly follow up with clients for orders, payments, and maintain proper records.

Sales & Negotiation

• Coordinate with suppliers to negotiate competitive prices and favorable payment terms.
• Negotiate with clients on pricing, payment terms, and order execution.
• Target and retain both existing and potential customers through digital communication platforms such as WhatsApp, email, and other relevant channels.

Product & Market Development

• Work closely with clients to promote specific products, especially during stock availability.

Update exhibitors during trade shows or events with the company's latest product list.

Trade Show & Business Development

• Participate in major trade shows like CPHI and IPHEX to expand the company's market presence and develop new business opportunities.
• Cultivate and build relationships with prospects through initial outreach and follow-up.

Competitive Analysis

• Monitor and analyze competitors' activities, product offerings, and market trends to ensure the company remains competitive.
• Regularly update and report competitor activities and strategies to senior management.

Collaboration & Coordination

• Collaborate with the logistics department for freight and shipping coordination.
• Liaise with other branches and ensure smooth communication and timely updates.

Reporting & Administrative Tasks

• Submit regular reports and updates to the GM/DGM on sales, marketing activities, and business performance.
• Ensure timely reporting of key metrics, customer feedback, and sales outcomes.

Travel & Market Intelligence

• Frequent travel to customer locations to build relationships and assess competitor activities.
• Stay updated on market trends to maintain competitiveness in the global market.

Key Skills & Qualifications

Educational Qualification: [Bachelor's in Pharmacy, MBA in Marketing, etc.]

Experience

Minimum 10 years of experience in marketing and business development, preferably in the pharmaceutical/API sector. Should have travelled extensively.

Skills

• Strong negotiation and communication skills.
• Proficiency in digital marketing tools and customer relationship management (CRM) platforms.
• Ability to analyze market trends and competitor activities.
• Excellent presentation and interpersonal skills.

Additional Requirements

• Willingness to travel frequently for business development and customer engagement.
• Strong understanding of the pharmaceutical and API industry.